Wine importers in Austria bring international estates and brands into a market with its own established wine producers. A foreign winery needs a clear reason to be listed: a distinctive origin, a recognised regional style, a useful restaurant application or a price position that complements the buyer’s existing selection.
Company profiles updated 28 September 2026. A practical guide for wineries and export managers.
The Austrian market: identify your place beside domestic wines
Austria produced 2.56 million hectolitres of wine in 2025, according to Statistics Austria’s harvest report. This is a production figure, not an import or consumption estimate. For exporters, it provides useful context: an international range enters a market where buyers can also choose from substantial domestic supply.
The practical task is to identify a portfolio gap. Compare your wines with the importer’s Austrian selection as well as its other international estates. Explain why a retailer or restaurant would add your bottle, how staff would sell it and which existing customer occasion it serves.
Keep the first proposal focused. A buyer with an established Italian or French portfolio may need a specific regional addition rather than another broad range. A trade-only specialist may evaluate your offer differently from a national distributor with several drinks categories.
10 wine importers in Austria to research
These 10 importers illustrate several commercial models for imported wine. Compare your range with both domestic and international producers already represented, and qualify actual customer coverage separately from the company’s base.
| Company | Base | Business model | Product categories |
|---|---|---|---|
| Rudolf Ammersin | Brunn am Gebirge | Importer, Distributor, Wholesaler | Wine, Beer, Spirits |
| Lamercantile Scardovi | Wien | Importer | Wine, Spirits, Sparkling Wine |
| Weinturm | Linz | Importer, Distributor, Wholesaler, Retailer | Wine, Spirits, Sparkling Wine |
| L. Derksen & Co. | Leobendorf | Importer, Distributor, Wholesaler, Online Store | Wine, Spirits, Sparkling Wine |
| Wein Wolf Austria | Salzburg | Importer, Wholesaler, Retailer | Wine, Spirits, Sparkling Wine |
| Peter Meraner | Innsbruck | Importer, Distributor, Wholesaler | Wine, Beer, Spirits |
| Kracher Fine Wine | Illmitz | Importer, Online Store | Wine, Spirits, Sparkling Wine |
| Bodega Rioja | Lustenau | Importer, Retailer, Online Store | Wine, Spirits, Sparkling Wine |
| Weinpunkt | Bludenz | Importer, Retailer, Online Store | Wine, Sparkling Wine, Organic Wine |
| Burde & Co. | Wien | Importer, Wholesaler | Wine, Sparkling Wine |
Rudolf Ammersin
Rudolf Ammersin combines importing, distribution and wholesale from Brunn am Gebirge. Its drinks categories include wine, beer and spirits.
Before approaching: Identify the wine buyer and the account types relevant to the intended price segment.
Website: ammersin.at
Lamercantile Scardovi
Lamercantile Scardovi is a Vienna-based importer with wine, sparkling wine and spirits among its categories.
Before approaching: Check the portfolio’s origin focus and clarify the downstream route to customers before proposing representation.
Website: lamercantile.com
Weinturm
Weinturm combines importing, distribution and wholesale with retail activity from Linz. Its categories include wine, sparkling wine and spirits.
Before approaching: Discuss the balance of trade and own-retail sales and agree a focused launch plan.
Website: weinturm.at
L. Derksen & Co.
L. Derksen & Co. is based in Leobendorf and combines importing, distribution and wholesale with online sales. Its categories include wine, sparkling wine and spirits.
Before approaching: Compare current producers and ask which customer channel would lead a new listing.
Website: derksen.at
Wein Wolf Austria
Wein Wolf is a Salzburg-based wine business with international brands, European wines and Champagne alongside Austrian producers. Its database activities include importing, wholesale and retail.
Before approaching: Compare origin and price with the existing selection and clarify the customer base proposed for your wines.
Website: wein-wolf.at
Peter Meraner
Peter Meraner combines importing, distribution and wholesale from Innsbruck. Its categories include wine, beer and spirits.
Before approaching: Confirm active account coverage and seasonal ordering needs rather than assuming them from the location.
Website: meraner.at
Kracher Fine Wine
Kracher Fine Wine is based in Illmitz and combines importing with online sales. Its categories include wine, sparkling wine and spirits.
Before approaching: Clarify whether the opportunity involves continuing estate representation or purchases of individual wines and vintages.
Website: kracher.at
Bodega Rioja
Bodega Rioja is a Lustenau-based importer with retail and online sales. Its categories include wine, sparkling wine and spirits.
Before approaching: Review the current selection for regional and price fit before discussing a new producer.
Website: bodegarioja.at
Weinpunkt
Weinpunkt combines importing with retail and online sales from Bludenz. Its categories include still, sparkling and organic wine.
Before approaching: Prepare the relevant organic documentation where applicable and explain how the range complements existing wines.
Website: weinpunkt.at
Burde & Co.
Burde & Co. is a Vienna-based wine importer and wholesaler. Its categories include still and sparkling wine.
Before approaching: Establish the target trade customers, minimum order and practical support needed for repeat sales.
Website: burde-weine.at
Company-level facts: BestWineImporters database records reviewed 28 September 2026. These examples illustrate business models, not a ranking or a list of open buying requirements. Locations identify company bases rather than sales territories. Product categories are not necessarily exhaustive. The qualification points are editorial guidance rather than statements of buyer requirements.
Find importers that match your wines. Request a demo tailored to your origins, price range and target channels.
Turn portfolio fit into a practical sales proposition
Restaurants and hotels
Present by-the-glass wines separately from premium bottle-list selections. Ask about the distributor’s active account coverage, the sales team responsible for your range and the timing of list reviews. If a launch targets seasonal hospitality customers, agree stock arrival and staff training before the relevant buying period.
Specialist wine retail
Make the differences between your wines and nearby alternatives easy to communicate. Supply concise German-language product material, suitable images and clear vintage information. Discuss how staff tastings and producer involvement would support the first order and subsequent sales.
Broader drinks distribution
A distributor handling wine, spirits and other beverages can offer different routes to customers, but portfolio size alone does not establish fit. Ask who owns the wine buying decision, which representatives will carry the range and how new listings are introduced to relevant accounts.
Prepare prices, stock and delivery terms
Provide a clear euro quotation with the Incoterm, bottle and case sizes, minimum order, pallet configuration and vintage availability. Work with the importer on the intended trade and consumer price. Include transport, handling and the agreed channel margins in the discussion rather than comparing ex-cellar prices in isolation.
Set realistic repeat-order lead times. A small opening shipment is only useful if replenishment remains commercially viable. Clarify whether the buyer needs mixed pallets, consolidated collection or another arrangement, and assign responsibility for label review and shipping documentation before dispatch.
Distinguish the shipment route when planning the paperwork. Wine supplied from within the EU and wine arriving from outside it require different practical checks. Have the buyer confirm the requirements for your specific product and origin before the first shipment is booked.
Evaluate an Austrian importer before granting exclusivity
- Review the current portfolio. Identify comparable estates and a credible gap.
- Confirm the buyer’s role. Establish whether the business purchases and imports directly or works through another supplier.
- Define coverage. Ask which regions, account types and salespeople would support your wines.
- Agree a launch budget. Allocate tastings, staff material, producer visits and sample costs.
- Set review points. Link the relationship to stock movement, repeat orders and account development.
Use our importer qualification checklist to compare partners. Our explanation of importers, distributors and agents helps clarify responsibilities before negotiating representation.
Build an Austria buyer shortlist
Request a BestWineImporters demo to review the available Austria coverage and assess potential buyers against your origin, price segment and target channel. A short export brief will help focus the search on relevant commercial partners.
Compare related export markets
For a wider Central European campaign, compare portfolio positioning and territorial coverage with the Germany wine importer guide and the Slovenia wine importer guide. Qualify buyers, territory and commercial terms separately for each market.
Browse all wine importer guides by country to build your export-market shortlist.
Frequently asked questions
Is Austria relevant for foreign wineries?
Yes, international wines form part of established importer and distributor portfolios. The opportunity depends on your specific origin, price and channel fit; domestic production means your offer needs a clear role in the buyer’s selection.
Should a winery seek one partner for all of Austria?
Evaluate the coverage and support actually offered. Define territories and channels carefully, and agree performance reviews before granting an exclusive national appointment.
What should the first importer email include?
Explain the portfolio gap, select a few relevant wines and include export prices, availability and delivery terms. Our outreach guide provides a practical approach to the first contact and follow-up.