Company profiles updated 28 September 2026. Buying-process sources reviewed 24 September 2026.
Finding wine importers in Sweden starts with the intended sales route: Systembolaget, restaurants and hotels, or a combination of both. The right partner needs more than an attractive portfolio. It needs a clear role for your wines, the operational capacity to deliver them and a realistic plan for the relevant buying process.
This guide compares 10 Swedish wine importers and explains how wineries can assess portfolio fit, tender readiness and restaurant distribution. Our guide to finding wine importers covers the wider prospecting process.
How the Swedish wine market works
Systembolaget is the central retail route for conventional wine in Sweden. It purchases from Swedish beverage suppliers approved by the Swedish tax authorities; a foreign producer can work with such a supplier or establish an eligible Swedish business. See Systembolaget’s producer guidance.
The scale is substantial: Systembolaget reported 452 stores and approximately 1,290 beverage suppliers in 2025. These figures cover its beverage business, not just wine. Source: Systembolaget’s 2025 company figures.
For a winery, the practical decision is which route fits the available volume and price. Assess restaurant sales separately from a Systembolaget proposal: they require different customer relationships, order patterns and support.
10 wine importers in Sweden to research
The ten companies below provide starting points for researching Swedish import partners. Their database classifications describe business activities, not confirmation of supplier eligibility or an available Systembolaget listing. Qualify the intended retail or hospitality route with each buyer. Some businesses may belong to wider groups; assess the specific portfolio and operating company.
| Company | Base | Business model | Product categories |
|---|---|---|---|
| Arvid Nordquist | Järfälla kommun | Importer, Distributor | Wine, Beer, Spirits |
| Nigab | Kungsbacka | Importer, Distributor | Wine, Spirits, Sparkling Wine |
| The Wine Team | Stockholm | Importer, Distributor | Wine, Sparkling Wine, Organic Wine |
| Wineworld Sweden | Stockholm | Importer, Wholesaler | Wine, Sparkling Wine |
| The Wine and Spirits Collective Sweden | Stockholm | Importer, Wholesaler | Wine, Spirits, Sparkling Wine |
| Quaffable Wines Sweden | Stockholm | Importer | Wine, Sparkling Wine |
| Elano | Lund | Importer, Wine Agent & Broker | Wine |
| Hjo Grosshandel | Stockholm | Importer, Wholesaler | Wine, Sparkling Wine, Organic Wine |
| Viva Wine & Spirits | Stockholm | Importer | Wine, Spirits, Sparkling Wine |
| Giertz Vinimport | Stockholm | Importer | Wine, Sparkling Wine, Organic Wine |
Arvid Nordquist
Arvid Nordquist is based in Järfälla and combines importing with distribution. Its listed drinks categories include wine, beer and spirits.
Before approaching: Identify the relevant wine team and establish whether the proposal concerns Systembolaget, hospitality or both.
Website: arvidnordquist.se
Nigab
Nigab is based in Kungsbacka and combines importing and distribution. Its range includes wine, sparkling wine and spirits.
Before approaching: Assess the wine portfolio and the intended launch route, then agree target pricing, volumes and producer support.
Website: nigab.se
The Wine Team
The Wine Team is based in Stockholm and combines importing with distribution. Wine, sparkling wine and organic wine feature in its listed categories.
Before approaching: Confirm the proposed retail or hospitality route and match certification, packaging and volume evidence to that opportunity.
Website: wineteam.se
Wineworld Sweden
Wineworld Sweden is based in Stockholm and combines importing with wholesaling. Its listed product range includes wine and sparkling wine.
Before approaching: Qualify the specific buying team, portfolio fit and intended assortment route; related importer businesses should not be treated as interchangeable prospects.
Website: wineworldsweden.com
The Wine and Spirits Collective Sweden
The Wine and Spirits Collective Sweden is based in Stockholm and combines importing with wholesaling. Its drinks categories include wine, sparkling wine and spirits.
Before approaching: Clarify the wine category under consideration, proposed customer route and how the launch would be supported.
Website: twscollective.se
Quaffable Wines Sweden
Quaffable Wines Sweden is a Stockholm-based importer with wine and sparkling wine in its listed range.
Before approaching: Assess fit with the specific company’s portfolio and confirm the intended route, timetable and available allocations.
Website: quaffablewines.se
Elano
Elano is based in Lund and combines importing with wine agency and brokerage activities. Wine is its listed product category.
Before approaching: Clarify who buys and holds stock, who represents the winery and which sales route the proposed agreement covers.
Website: elano.se
Hjo Grosshandel
Hjo Grosshandel is based in Stockholm and combines importing with wholesaling. Its categories include wine, sparkling wine and organic wine.
Before approaching: Assess the relevant price segment and confirm the documentation, volumes and commercial plan needed for the proposed route.
Website: hjogrosshandel.se
Viva Wine & Spirits
Viva Wine & Spirits is a Stockholm-based importer with wine, sparkling wine and spirits among its listed categories.
Before approaching: Identify the specific operating business and buyer responsible for your offer, then check existing representation and launch commitments.
Website: vivagroup.se
Giertz Vinimport
Giertz Vinimport is based in Stockholm and operates as an importer. Wine, sparkling wine and organic wine feature in its listed categories.
Before approaching: Compare your wines with the relevant range and establish whether the opportunity is tied to a tender, order assortment or hospitality proposal.
Website: giertz.se
Company-level facts: BestWineImporters database records reviewed 28 September 2026. These examples illustrate business models, not a ranking or a list of open buying requirements. Locations identify company bases rather than sales territories. Product categories are not necessarily exhaustive. The qualification points are editorial guidance rather than statements of buyer requirements.
Find importers that match your wines. Request a demo tailored to your origins, price range and target channels.
Choose the appropriate Systembolaget route
The Set Range uses tenders and blind tasting. The Temporary Range accommodates smaller volumes and selected releases. The Order Range is supplier-controlled, with stock held by the importer; availability to order is different from broad store distribution. The official range descriptions explain these distinctions.
For a tender, match the actual brief rather than proposing a wine simply because it is highly rated. Systembolaget evaluates compliant samples by blind tasting and checks the winning product before launch through chemical and sensory analysis. Distribution is subsequently reviewed against demand. Source: Systembolaget’s purchasing process.
Ask the importer to identify the proposed route, timetable, product specification, available volume and target price. For an order-range proposal, discuss stock exposure and the practical case for customer demand. Representation alone does not establish that a wine will reach store shelves.
When restaurant distribution makes sense
For a small estate or limited allocation, an importer with suitable restaurant accounts can offer a focused starting point. Assess the customer mix, geographic coverage and sales team’s ability to explain your wines. Establish a viable wine-list position, replenishment schedule and training plan.
For a larger producer pursuing both channels, clarify whether the same wines and vintages will be offered in each. Discuss the price architecture and allocations so that the retail and hospitality proposals remain commercially coherent. Our comparison of importers, distributors and agents helps clarify responsibilities.
Prepare packaging and sustainability evidence
Provide accurate packaging specifications, certification records and traceability information alongside the technical sheets. Systembolaget’s purchasing policy addresses environmental impact, working conditions and supply-chain traceability.
In 2026, product carbon-footprint reporting is required for winners of selected volume tenders. Check whether the specific brief includes that requirement; it is not a blanket condition for every wine. Source: Systembolaget’s current reporting guidance.
Choose packaging to fit the product, route and specification. Bag-in-box is a multi-serving format; its commercial and logistical role differs from a small bottle or can.
How to qualify a Swedish wine importer
- Define the route: specify Systembolaget range, hospitality, or both, with lead wines and realistic volumes.
- Check portfolio space: identify a gap by origin, style or price and examine competing representation.
- Test readiness: discuss relevant buying briefs, sample deadlines, documentation and consistency between sample and shipment.
- Model the price in SEK: include freight, applicable taxes, handling and the commercial terms of the intended channel.
- Agree operations: cover stockholding, payment, replenishment, packaging and responsibility for product information.
- Set review points: agree the activity, reporting and commercial milestones that justify continued investment.
Use our importer evaluation checklist and qualified shortlist framework to compare prospects. Our export-market selection guide helps assess whether the route fits your winery’s resources.
Build your Swedish wine buyer shortlist
Send a focused proposal with two or three wines, export prices and terms, ABV, vintage, available volumes and packaging details. Explain the portfolio opportunity and the intended route. Our importer email and follow-up guide provides a practical message structure.
Use BestWineImporters to research potential Swedish partners, then qualify their portfolio and channel fit. Request a demo and tell our team your origins, price position and whether you are targeting Systembolaget, restaurants or both.
Compare related export markets
For a Nordic tender strategy, compare each market’s supplier and assortment routes using the Norway wine importer guide and the Finland wine importer guide. Qualify buyers, territory and commercial terms separately for each market.
Frequently asked questions
Does appointing an importer guarantee a Systembolaget listing?
No. Representation, product acceptance and store distribution are separate commercial steps. Agree the intended range and evaluation process with the importer.
Can a small winery enter Sweden without a large-volume tender?
Assess restaurant distribution and suitable smaller-volume opportunities with a relevant importer. Match the route to your allocations and capacity for ongoing support.
Should the winery send samples before contacting a buyer?
First confirm interest, the proposed route and the requested sample specification. A planned evaluation gives the buyer a clear reason to assess the wines.