Spirits
Wine
Wine Trade Fair São Paulo 2026
Wine Trade Fair São Paulo brings together international wine and spirits producers with importers, distributors, and trade professionals in Brazil, creating a focused space for building partnerships and growing distribution.
About
Wine Trade Fair São Paulo is a business-focused event for the wine and spirits industry in Brazil. It connects producers with importers, distributors, and key trade professionals looking to expand their portfolios and develop new partnerships.
For brands, it offers a practical opportunity to enter the Brazilian market, understand local demand, and build long-term distribution relationships.
Why Attend
A strong fit if you want direct access to buyers in Brazil and the opportunity to build distribution in one of Latin America’s most dynamic markets.
Export-Oriented Buyers
Meet importers, distributors, and horeca professionals actively sourcing wine and spirits.
Grow Your Distribution
Use São Paulo as a starting point to expand across Brazil and the wider region.
Strategic Market Timing
Engage with buyers early and secure meetings ahead of key buying periods.
Direct Buyer Feedback
Speak directly with buyers to understand how your products are perceived in terms of pricing and positioning.
Who You’ll Meet
Visitors
- Importers and distributors
- Retail and horeca buyers
- Wine and spirits professionals
- Industry consultants and decision-makers
Exhibitors
- Wine and spirits producers
- International brands and exporters
- Boutique and premium producers
- Industry suppliers and service providers
How to Prepare
Preparation is key to making the most of the event, from identifying the right partners to securing meetings ahead of time.
Frequently asked questions
Preparation should start at least 6–10 weeks before the event. This gives you enough time to define your target markets, identify relevant buyers, and secure meetings in advance.
Focus on importers that match your price range, product category, and target distribution channels. Building a pre-qualified list ensures your meetings are relevant and increases your chances of success.
A realistic target is 10–20 pre-booked meetings during the event, depending on your capacity and objectives. Prioritize quality over quantity.
Have clear pricing, minimum order quantities, logistics details, and a defined export strategy. Being structured and transparent helps build trust and move discussions forward.
Follow up within a few days with personalized messages, relevant product information, and clear next steps. Consistent and well-organized follow-up is key to converting meetings into long-term partnerships.
Make Wine Trade Fair São Paulo Count
Use BestWineImporters to identify and pre-qualify international importers before the fair, prepare targeted outreach, and follow up with verified company profiles.
Related Resources
A strong fit if you want to identify partners, understand the market, and prepare meetings ahead of the event.
