Wine
VieVinum 2026
VieVinum is Austria’s leading wine event, bringing together international producers, trade professionals, and wine experts in Vienna for a high-level industry gathering.
About
VieVinum is Austria’s largest and most important wine event, held at the historic Hofburg in Vienna. It brings together wine producers, merchants, importers, distributors, and trade professionals from around the world.
The fair is strongly focused on high-quality Austrian wines, complemented by selected international producers, and serves as a key platform for building new business relationships and strengthening existing partnerships.
Why Attend
A strong fit if you are a wine producer looking to connect with qualified buyers and engage with a high-level audience in a premium tasting-focused environment.
High-Level Trade Audience
Meet importers, distributors, sommeliers, and trade professionals from Austria and international markets.
Strong Focus on Austrian Wines
The fair showcases the full spectrum of high-quality Austrian wines alongside selected international producers.
Premium Tasting Format
A walk-around tasting format encourages direct interaction and in-depth product discovery.
Direct Market Feedback
Engage directly with buyers to test pricing, packaging, and portfolio positioning.
Who You’ll Meet
Visitors
- Importers and distributors
- Sommeliers and horeca professionals
- Retail buyers and wine merchants
- Trade media and industry experts
Exhibitors
- Austrian wine producers
- International wineries
- Wine merchants and distributors
- Premium and boutique producers
How to Prepare
If you’re attending as a producer, preparation before the fair is critical to maximizing commercial results.
Frequently asked questions
Preparation should start at least 6–10 weeks before the event. This gives you enough time to define your target markets, identify relevant buyers, and secure meetings in advance.
Focus on importers that match your price range, wine style, and target distribution channels. Building a pre-qualified list ensures your meetings are relevant and increases your chances of success.
A realistic target is 10–20 pre-booked meetings during the event, depending on your capacity and objectives. Prioritize quality over quantity.
Have clear pricing, minimum order quantities, logistics details, and a defined export strategy. Being structured and transparent helps build trust and move discussions forward.
Follow up within a few days with personalized messages, relevant product information, and clear next steps. Consistent and well-organized follow-up is key to converting meetings into long-term partnerships.
Make VieVinum Count
Use BestWineImporters to identify and pre-qualify importers and buyers in Austria and across Europe before the fair, prepare targeted outreach, and follow up with verified company profiles
Related Resources
A strong fit if you want direct access to relevant buyers and a format that brings together trade professionals and wine experts.
