Spirits
Wine
Beer
ProWine São Paulo 2026
ProWine São Paulo is one of the leading trade fairs for the wine and spirits industry in Latin America, bringing together international producers, importers, distributors, and trade professionals in Brazil’s largest business hub.
About
ProWine São Paulo is a leading trade fair for the wine and spirits industry in Latin America. Held in São Paulo, the event connects international producers with importers, distributors, retailers, and horeca buyers across Brazil and neighboring markets.
For wine and spirits brands, it offers a strong opportunity to expand distribution, build partnerships, and grow presence in one of the fastest-growing markets in the region.
Why Attend
A strong fit if you are a wine or spirits brand looking to expand distribution and connect with qualified buyers in Brazil and across Latin America.
Access to Latin American Buyers
Meet importers, distributors, and horeca professionals actively sourcing wine and spirits in Brazil and surrounding markets.
Regional Market Expansion
Use São Paulo as a gateway to grow distribution across Brazil and Latin America.
Direct Market Insights
Understand pricing, demand, and positioning in the Latin American wine and spirits market.
Brand Visibility & Positioning
Showcase your products in a professional B2B environment and position your brand in front of relevant buyers.
Who You’ll Meet
Visitors
- Wine and spirits importers and distributors
- Retail and horeca buyers
- Beverage category managers
- Sommeliers and consultants
- Trade media and industry professionals
Exhibitors
- Wineries and spirits brands
- Importers and distributors
- National and regional pavilions
- Boutique producers and premium brands
- Industry service providers
How to Prepare
If you’re attending as a brand or exhibitor, preparation before the fair is essential to meeting qualified buyers, securing meetings, and maximizing commercial results.
Frequently asked questions
Preparation should start at least 6–10 weeks before the event. This gives you enough time to define your target markets, identify relevant buyers, and secure meetings in advance.
Focus on importers and distributors that match your product category, pricing, and target channels.
The event attracts importers, distributors, retailers, horeca buyers, and wine and spirits professionals from across Brazil and Latin America.
Have clear pricing, minimum order quantities, logistics details, and a defined export strategy. Being structured and transparent helps build trust and move discussions forward.
Follow up within a few days with personalized messages, relevant product information, and clear next steps. Consistent and well-organized follow-up is key to converting meetings into long-term partnerships.
Make ProWine São Paulo Count
Use BestWineImporters to identify and pre-qualify international importers before the fair, prepare targeted outreach, and follow up with verified company profiles.
Related Resources
A strong fit if you want to connect with qualified wine and spirits buyers in Latin America.
