Spirits
Wine
Beer
Interwine China 2026
Interwine China brings together international wine and spirits producers with importers, distributors, and trade professionals in one of China’s key commercial hubs.
About
Interwine China is a well-established trade event for the wine and spirits industry in China. Held in Guangzhou, it connects producers with importers, distributors, and trade professionals across the country.
For brands, it offers a practical opportunity to enter the Chinese market, build distribution, and develop relationships with qualified partners.
Why Attend
A strong fit if you want direct access to buyers in China and a format that brings together producers, importers, and trade professionals.
Access to Buyers
Meet importers, distributors, and horeca professionals active in the Chinese market.
Broad Category Representation
Strong presence of international producers makes it ideal for positioning your portfolio.
Strategic Market Timing
Participating allows you to build relationships and prepare ahead of key buying cycles in the Chinese market.
Direct Market Feedback
Engage directly with buyers to test pricing, packaging, and portfolio positioning.
Who You’ll Meet
Visitors
- Wine and spirits importers and distributors
- Retail and horeca buyers
- Category managers and consultants
- Trade media and industry professionals
Exhibitors
- International wine and spirits producers
- Boutique producers and premium brands
- Regional groups and national pavilions
How to Prepare
If you’re attending as a producer, preparation before the fair is critical to maximizing results.
Frequently asked questions
Preparation should start at least 6–10 weeks before the event. This gives you enough time to define your target markets, identify relevant buyers, and secure meetings in advance.
Focus on importers that match your price range, product category, and target distribution channels. Building a pre-qualified list ensures your meetings are relevant and increases your chances of success.
A realistic target is 10–20 pre-booked meetings during the event, depending on your capacity and objectives. Prioritize quality over quantity.
Have clear pricing, minimum order quantities, logistics details, and a defined export strategy. Being structured and transparent helps build trust and move discussions forward.
Follow up within a few days with personalized messages, relevant product information, and clear next steps. Consistent and well-organized follow-up is key to converting meetings into long-term partnerships.
Make Interwine China Count
Use BestWineImporters to identify and pre-qualify importers and distributors in China before the fair, prepare targeted outreach, and follow up with verified company profiles.
Related Resources
A strong fit if you want direct access to relevant buyers and a format that brings together trade professionals across the wine and spirits industry.
