Spirits
Cachaça Trade Fair 2026
Cachaça Trade Fair brings together producers, distributors, and trade professionals focused on cachaça and premium spirits in Brazil, creating a dedicated space for business and category development.
About
Cachaça Trade Fair is a specialized event focused on Brazil’s signature spirit and the broader premium spirits category. Held in São Paulo, it connects producers with distributors, retailers, and industry professionals interested in expanding their spirits portfolios.
For brands, it offers a focused opportunity to build distribution, strengthen positioning, and connect with buyers active in the Brazilian spirits market.
Why Attend
A strong fit if you want direct access to buyers in Brazil’s spirits market and to build distribution within the cachaça and premium spirits category.
Access to Spirits Importers
Meet importers, distributors, retailers, and horeca professionals actively sourcing cachaça and premium spirits.
Category-Focused Event
Engage in a dedicated environment centered on cachaça and the broader spirits segment.
Position Your Products in the Market
Assess how your products compare in terms of pricing, positioning, and category fit.
Direct Market Feedback
Engage directly with buyers to test pricing, packaging, and portfolio positioning.
Who You’ll Meet
Visitors
- Spirits distributors and importers
- Retail and horeca buyers
- Bar owners and beverage managers
- Spirits professionals and c
Exhibitors
- Cachaça producers
- Spirits brands and producers
- Craft and premium distilleries
- Industry suppliers and service providers
How to Prepare
Preparation is key to making the most of the event, from identifying the right partners to securing meetings ahead of time.
Frequently asked questions
Preparation should start at least 6–10 weeks before the event. This gives you enough time to define your target markets, identify relevant buyers, and secure meetings in advance.
Focus on importers that match your price range, product category, and target distribution channels. Building a pre-qualified list ensures your meetings are relevant and increases your chances of success.
A realistic target is 10–20 pre-booked meetings during the event, depending on your capacity and objectives. Prioritize quality over quantity.
Have clear pricing, minimum order quantities, logistics details, and a defined export strategy. Being structured and transparent helps build trust and move discussions forward.
Follow up within a few days with personalized messages, relevant product information, and clear next steps. Consistent and well-organized follow-up is key to converting meetings into long-term partnerships.
Make Barcelona Wine Week Count
Use BestWineImporters to identify and pre-qualify international importers before the fair, prepare targeted outreach, and follow up with verified company profiles.
Related Resources
For identifying relevant partners and preparing targeted meetings ahead of the event.
