Spirits
Wine
Beer
World Bulk Wine Exhibition 2026
The World Bulk Wine Exhibition (WBWE) is a leading international trade fair focused on large-volume wine trading, bringing together producers, suppliers, importers, and buyers from across global markets.
About
The World Bulk Wine Exhibition (WBWE) is a global trade fair dedicated to the bulk wine industry. Held annually in Amsterdam, it connects producers, cooperatives, distributors, and international buyers focused on large-volume sourcing and long-term supply agreements.
WBWE is a key meeting point for companies looking to scale distribution, optimize sourcing, and build commercial relationships across international markets.
Why Attend
Access to Global Buyers
Meet importers, distributors, and large-volume buyers actively sourcing wine and spirits.
High-Volume Opportunities
Connect with partners interested in bulk deals, private label projects, and long-term supply agreements.
Direct Market Insights
Understand pricing trends, demand, and positioning across international markets.
Long-Term Partnerships
Build strong commercial relationships with buyers and secure ongoing supply agreements.
Who You’ll Meet
Visitors
- Wine and spirits importers and distributors
- Private label buyers
- Retail chains and horeca buyers
- Wine traders and brokers
- Industry professionals and consultants
Exhibitors
- Wineries and cooperatives
- Bulk wine producers
- Exporters and trading companies
- Private label specialists
- Industry service providers
How to Prepare
If you’re attending as a producer or supplier, preparation before the fair is essential to securing high-volume deals, meeting qualified buyers, and maximizing commercial results.
Frequently asked questions
Preparation should start at least 6–10 weeks before the event. This allows enough time to identify relevant buyers, prepare outreach, and schedule meetings in advance.
Focus on importers, distributors, and private label buyers that match your volume, pricing, and supply capabilities. A targeted approach leads to better meetings and more relevant opportunities.
A realistic target is 10–20 pre-booked meetings during the event, depending on your capacity and objectives. Prioritize quality over quantity.
You should have clear pricing, available volumes, logistics details, packaging formats, and commercial terms ready before the event.
Follow up within a few days with personalized messages, relevant product information, and clear next steps. Consistent and well-organized follow-up is key to converting meetings into long-term partnerships.
Make WBWE Count
Use BestWineImporters to identify and pre-qualify buyers and importers before the fair, prepare targeted outreach, and follow up with verified company profiles.
Related Resources
A strong fit if you want to connect with qualified buyers and prepare targeted meetings before the event.
