Spirits
Wine
Vinitaly 2026
Vinitaly is one of the world’s leading wine and spirits trade fairs, bringing together producers, importers, distributors, and trade professionals in Verona for four days dedicated to business, networking, and industry expertise.
About
Vinitaly is Italy’s flagship wine and spirits trade fair and one of the most influential events in the global wine industry. Held annually in Verona, it has been bringing together producers, buyers, distributors, retailers, and trade professionals for more than 50 years.
The fair combines a large international exhibition with tastings, themed areas, conferences, and business meetings, creating a complete platform for commercial development and market visibility.
Through tools such as Vinitaly Plus and the Buyer’s Club, exhibitors can organize meetings in advance and connect directly with qualified buyers from Italy and international markets.
Why Attend
A strong fit if you are a wine or spirits producer looking to connect with qualified buyers and strengthen your presence in Italy and international export markets.
International Buyers and Importers
Meet importers, distributors, and trade professionals sourcing wine and spirits across key international markets.
Strong Italian Market Presence
Vinitaly offers direct access to one of Europe’s most established wine markets and its key decision-makers.
Established Industry Platform
With more than five decades of history, Vinitaly is a benchmark event for market visibility, networking, and business development.
Structured Trade Environment
The fair combines tastings, meetings, themed areas, and digital tools designed to support efficient commercial interaction.
Who You’ll Meet
Visitors
- Importers and distributors
- Retail and horeca buyers
- Sommeliers and category managers
- Trade professionals and media
Exhibitors
- Italian and international wineries
- Spirits producers
- Boutique and premium brands
- Industry suppliers and service providers
How to Prepare
If you’re attending as a producer, preparation before the fair is critical to maximizing results.
Frequently asked questions
Preparation should start at least 6–10 weeks before the event. This gives you enough time to define your target markets, identify relevant buyers, and secure meetings in advance.
Focus on importers that match your price range, product category, and target distribution channels. Building a pre-qualified list ensures your meetings are relevant and increases your chances of success.
A realistic target is 10–20 pre-booked meetings during the event, depending on your capacity and objectives. Prioritize quality over quantity.
Have clear pricing, minimum order quantities, logistics details, and a defined export strategy. Being structured and transparent helps build trust and move discussions forward.
Follow up within a few days with personalized messages, relevant product information, and clear next steps. Consistent and well-organized follow-up is key to converting meetings into long-term partnerships.
Make Vinitaly Count
Use BestWineImporters to identify and pre-qualify importers and buyers before the fair, prepare targeted outreach, and follow up with verified company profiles.
Related Resources
A strong fit if you want direct access to relevant buyers and a format that brings together trade professionals across the wine and spirits industry.
