Spirits
Wine
Beer
ProWine Tokyo 2026
ProWine Tokyo is Japan’s leading trade fair dedicated to wine and alcoholic beverages, bringing together international producers with importers, distributors, and trade professionals from across Japan.
About
ProWine Tokyo is Japan’s only trade fair specializing in wine and alcoholic beverages. As part of the global ProWein network, it connects international producers with importers, distributors, retailers, and hospitality professionals active in the Japanese market.
The event showcases a broad range of categories, including wine, spirits, sake, shochu, beer, craft beverages, and no & low alcohol products, offering a comprehensive view of Japan’s evolving drinks market.
For producers, ProWine Tokyo provides direct access to qualified buyers in one of Asia’s most established and quality-driven alcohol markets.
Why Attend
A strong fit if you are a wine or spirits producer looking to connect with qualified buyers and develop business opportunities in Japan.
Importers and Distributors in Japan
Meet importers, distributors, wholesalers, and trade professionals sourcing wine and alcoholic beverages for retail, horeca, and specialty channels.
Access to a Mature Market
Japan is one of Asia’s most established alcohol markets, with buyers focused on quality, consistency, and long-term partnerships.
Broad Category Representation
The fair covers wine, spirits, sake, shochu, craft beverages, and no & low alcohol products, reflecting market demand and consumer trends.
Trade-Focused Environment
ProWine Tokyo combines tastings, meetings, and seminars in a professional setting designed to support meaningful business discussions.
Who You’ll Meet
Visitors
- Importers and distributors
- Retail and horeca buyers
- Sommeliers and category managers
- Trade professionals and media
Exhibitors
- International wine and spirits producers
- Sake and shochu brands
- Boutique and premium producers
- Industry suppliers and service providers
How to Prepare
If you’re attending as a producer, preparation before the fair is critical to maximizing results.
Frequently asked questions
Preparation should start at least 6–10 weeks before the event. This gives you enough time to define your target markets, identify relevant buyers, and secure meetings in advance.
Focus on importers that match your price range, product category, and target distribution channels. Building a pre-qualified list ensures your meetings are relevant and increases your chances of success.
A realistic target is 10–20 pre-booked meetings during the event, depending on your capacity and objectives. Prioritize quality over quantity.
Have clear pricing, minimum order quantities, logistics details, and a defined export strategy. Being structured and transparent helps build trust and move discussions forward.
Follow up within a few days with personalized messages, relevant product information, and clear next steps. Consistent and well-organized follow-up is key to converting meetings into long-term partnerships.
Make ProWine Tokyo Count
Use BestWineImporters to identify and pre-qualify importers and buyers in Japan before the fair, prepare targeted outreach, and follow up with verified company profiles.
Related Resources
A strong fit if you want direct access to buyers in Japan and a format that brings together trade professionals across the wine and spirits industry.
