Spirits
Wine
Beer
ProWine Singapore 2026
ProWine Singapore is a leading trade fair for the wine and spirits industry in Southeast Asia, bringing together international producers with importers, distributors, and trade professionals across the region.
About
ProWine Singapore is part of the global ProWein series and serves as a key platform for the wine and spirits trade in Southeast Asia.
Held in Singapore, the event connects international producers with importers, distributors, and trade professionals from markets such as Singapore, Malaysia, Indonesia, Thailand, and Vietnam.
Co-located with Food & Hospitality Asia (FHA), it offers access to a broader ecosystem of food, beverage, and hospitality buyers, creating strong opportunities for business development in the region.
Why Attend
A strong fit if you are a wine or spirits producer looking to connect with qualified buyers and develop business opportunities in Southeast Asia.
Importers and Distributors Across Southeast Asia
Meet importers, distributors, and trade professionals sourcing wine and spirits across key markets such as Singapore, Malaysia, Indonesia, Thailand, and Vietnam.
Regional Market Hub
Singapore provides access to multiple Southeast Asian markets, allowing producers to engage with buyers from different countries in one place.
Broad Category Representation
The fair brings together wine, spirits, and no & low alcohol categories, reflecting current market demand.
Trade-Focused Format
The event is structured around tastings, meetings, and networking with trade professionals.
Who You’ll Meet
Visitors
- Importers and distributors
- Retail and horeca buyers
- Sommeliers and category managers
- Trade professionals and media
Exhibitors
- International wine and spirits producers
- Regional and global brands
- Boutique and premium producers
- Industry suppliers and service providers
How to Prepare
If you’re attending as a producer, preparation before the fair is critical to maximizing results.
Frequently asked questions
Preparation should start at least 6–10 weeks before the event. This gives you enough time to define your target markets, identify relevant buyers, and secure meetings in advance.
Focus on importers that match your price range, product category, and target distribution channels. Building a pre-qualified list ensures your meetings are relevant and increases your chances of success.
A realistic target is 10–20 pre-booked meetings during the event, depending on your capacity and objectives. Prioritize quality over quantity.
Have clear pricing, minimum order quantities, logistics details, and a defined export strategy.
Follow up within a few days with personalized messages, relevant product information, and clear next steps. Consistent and well-organized follow-up is key to converting meetings into long-term partnerships.
Make ProWine Singapore Count
Use BestWineImporters to identify and pre-qualify importers and buyers across Southeast Asia before the fair, prepare targeted outreach, and follow up with verified company profiles.
Related Resources
A strong fit if you want direct access to buyers across Southeast Asia and a format that brings together trade professionals in the wine and spirits industry.
