Spirits
Wine
ProWein 2026
ProWein is the world’s leading trade fair for wines and spirits, bringing together international producers, importers, distributors, and trade professionals in Düsseldorf for one of the industry’s most important annual business events.
About
ProWein is the world’s leading international trade fair dedicated to wines and spirits. Held annually in Düsseldorf, it brings together producers, importers, distributors, retailers, horeca professionals, and trade experts from across global markets.
The fair covers the full spectrum of the industry, from premium wines and spirits to sparkling wines, no & low alcohol products, accessories, services, and solutions for trade and gastronomy.
With a strong international profile, a highly qualified trade audience, and dedicated business tools such as matchmaking, themed halls, and professional tastings, ProWein remains one of the most effective platforms for commercial development in the drinks industry.
Why Attend
A strong fit if you are a wine or spirits producer looking to connect with qualified buyers and strengthen your presence in Germany and international export markets.
International Buyers and Importers
Meet importers, distributors, retailers, and horeca professionals sourcing wine and spirits across key global markets.
Strong German Market Access
ProWein offers direct access to one of Europe’s most important wine and spirits markets and its key decision-makers.
Global Industry Benchmark
As the leading international trade fair for wines and spirits, ProWein offers strong visibility and access to a highly qualified trade audience.
Structured Trade Environment
The fair combines tastings, meetings, themed halls, and networking formats designed to support efficient business conversations.
Who You’ll Meet
Visitors
- Importers and distributors
- Retail and horeca buyers
- Sommeliers and category managers
- Trade professionals and media
Exhibitors
- International wineries and spirits producers
- National and regional pavilions
- Boutique and premium brands
- Industry suppliers and service providers
How to Prepare
If you’re attending as a producer, preparation before the fair is critical to maximizing results.
Frequently asked questions
Preparation should start at least 6–10 weeks before the event. This gives you enough time to define your target markets, identify relevant buyers, and secure meetings in advance.
Focus on importers that match your price range, product category, and target distribution channels. Building a pre-qualified list helps make meetings more relevant.
A realistic target is 10–20 pre-booked meetings during the event, depending on your capacity and objectives. Prioritize quality over quantity.
Have clear pricing, minimum order quantities, logistics details, and a defined export strategy. Being structured and transparent helps build trust and move discussions forward.
Follow up within a few days with personalized messages, relevant product information, and clear next steps. Consistent and well-organized follow-up is key to converting meetings into long-term partnerships.
Make ProWein Count
Use BestWineImporters to identify and pre-qualify importers and buyers before the fair, prepare targeted outreach, and follow up with verified company profiles.
Related Resources
A strong fit if you want direct access to relevant buyers and a format that brings together trade professionals across the wine and spirits industry.
