Beer
Korea International Beer Expo 2026
KIBEX is Korea’s leading trade event dedicated to the beer industry, bringing together breweries, suppliers, and trade professionals across production, distribution, and retail.
About
Korea International Beer Expo (KIBEX) is a specialized event focused on the beer industry, covering the full value chain from production to distribution and consumption.
Held in Seoul, the event brings together breweries, importers, distributors, equipment suppliers, and industry professionals, offering a platform to explore products, technologies, and market trends in one place.
With a combination of trade-focused sessions, tastings, and business meetings, KIBEX provides opportunities to connect with partners across the Korean and wider Asian market.
Why Attend
A strong fit if you are a brewery or supplier looking to connect with buyers, distributors, and industry professionals in the Korean beer market.
Breweries and Industry Buyers
Meet distributors, importers, bar operators, and horeca professionals active in the beer sector.
Full Industry Coverage
The event includes breweries, ingredients, equipment, packaging, and distribution, covering the entire beer value chain.
Korean Market Access
Engage with buyers and partners in one of Asia’s most dynamic and fast-evolving beer markets.
Trade and Consumer Format
The fair combines trade days with public access, creating both business and brand exposure opportunities.
Who You’ll Meet
Visitors
- Importers and distributors
- Bar and pub operators
- Retail and horeca buyers
- Brewers and industry professionals
Exhibitors
- Breweries and craft producers
- Equipment and technology suppliers
- Ingredient providers (hops, malt, yeast)
- Packaging and distribution companies
How to Prepare
If you’re attending as a producer, preparation before the fair is critical to maximizing results.
Frequently asked questions
Preparation should start at least 6–10 weeks before the event. This gives you enough time to define your target markets, identify relevant buyers, and secure meetings in advance.
Focus on importers that match your price range, product category, and target distribution channels. Building a pre-qualified list ensures your meetings are relevant and increases your chances of success.
A realistic target is 10–20 pre-booked meetings during the event, depending on your capacity and objectives. Prioritize quality over quantity.
Have clear pricing, minimum order quantities, logistics details, and a defined export strategy. Being structured and transparent helps build trust and move discussions forward.
Follow up within a few days with personalized messages, relevant product information, and clear next steps. Consistent and well-organized follow-up is key to converting meetings into long-term partnerships.
Make Barcelona Wine Week Count
Use BestWineImporters to identify and pre-qualify distributors and buyers in Korea before the fair, prepare targeted outreach, and follow up with verified company profiles.
Related Resources
A strong fit if you want direct access to buyers in the beer and beverage industry and a format that brings together trade professionals.
