Spirits
Wine
Beer
Drink Seoul 2026
Drink Seoul is Korea’s leading beverage trade platform, bringing together international producers, importers, distributors, and trade professionals across alcoholic and non-alcoholic categories.
About
Drink Seoul is Korea’s leading beverage exhibition, designed as a business platform for the alcohol and wider drinks industry. Held at COEX in Seoul, the event brings together producers, distributors, importers, retailers, and hospitality professionals in one place.
The exhibition covers a broad range of categories, including beer, wine, spirits, traditional Korean liquor, sake, RTD, and non-alcoholic beverages, reflecting the diversity and growth of the Korean drinks market.
For producers, Drink Seoul offers a practical opportunity to meet qualified buyers, understand local market dynamics, and build business relationships in one of Asia’s most dynamic beverage markets.
Why Attend
A strong fit if you are a beverage producer looking to connect with qualified buyers and build commercial opportunities in the Korean market.
Importers and Distributors
Meet importers, distributors, and trade professionals sourcing across alcoholic and non-alcoholic beverage categories.
Broad Beverage Categories
The exhibition covers beer, wine, spirits, RTD, traditional Korean liquor, and non-alcoholic drinks, reflecting current market demand.
Access to the Korean Market
Drink Seoul provides direct access to buyers and partners in one of Asia’s most dynamic beverage markets.
Trade-Focused Environment
The event combines tastings, meetings, and networking formats that support meaningful business conversations.
Who You’ll Meet
Visitors
- Importers and distributors
- Retail and horeca buyers
- Beverage professionals and category managers
- Trade professionals and media
Exhibitors
- Beverage producers and brands
- Breweries, wineries, and distilleries
- RTD and non-alcoholic drink brands
- Industry suppliers and service providers
How to Prepare
If you’re attending as a producer, preparation before the fair is critical to maximizing results.
Frequently asked questions
Preparation should start at least 6–10 weeks before the event. This gives you enough time to define your target markets, identify relevant buyers, and secure meetings in advance.
Focus on importers that match your product category, pricing, and target distribution channels. Building a pre-qualified list helps make meetings more relevant.
A realistic target is 10–20 pre-booked meetings during the event, depending on your capacity and objectives. Prioritize quality over quantity.
Have clear pricing, minimum order quantities, logistics details, and a defined export strategy. Being structured and transparent helps build trust and move discussions forward.
Follow up within a few days with personalized messages, relevant product information, and clear next steps. Consistent and well-organized follow-up is key to converting meetings into long-term partnerships.
Make Drink Seoul Count
Use BestWineImporters to identify and pre-qualify importers and buyers in Korea before the fair, prepare targeted outreach, and follow up with verified company profiles.
Related Resources
A strong fit if you want direct access to buyers in Korea and a format that brings together trade professionals across the beverage industry.
