We’ve just returned from Wine Paris, and this year’s edition confirmed one thing clearly: the global wine trade is evolving fast — and international connection has never been more important. For the BestWineImporters team, it was an intense and highly productive week filled with meetings, conversations, and strategic discussions with wineries, importers, and distributors from around the world. But beyond our own experience, the official post-event data paints an even clearer picture of the fair’s growing impact.
Trade fairs like this remind us why we do what we do: bringing producers and importers together, creating real opportunities, and helping brands expand into new markets with confidence.
It was a pleasure meeting so many wineries, old and new friends: Covides, Cava Marevia, Domaine des Lauribert, Domaine Trilles, Chateau Rombeau, Chateau Saint Hillaire, Chateau Luzac, Massimo Rivetti, Apollonio 1870, Tenuta Scajari, Domaines de la Parrhesia, and many more. Thank you to everyone who took the time to meet with us! If we didn’t manage to connect during the fair, feel free to reach out — we’re always happy to continue the conversation.
Key Figures from Wine Paris 2026
Following the close of the exhibition, organizers released the final statistics — and they reflect the continued rise of Wine Paris as one of the world’s leading wine trade events:
-
63,500+ trade visitors from 169 countries
-
6 ,537 exhibitors from 63 countries ( 51% international), representing a 20 % increase, the 2026 edition confirms the event’s
growing global reach . -
Significant representation from major importing markets across Europe, North America, and Asia
The event demonstrated a clear shift toward more international diversity, a stronger B2B focus, and increased participation from premium and mid-sized producers.
Wine Paris is no longer just a European trade show — it has become a truly global meeting point. “Wine Paris 2026 reaffirms its central role for the global drinks industry. As both a
marketplace, a platform for influence and a space for dialogue, the event has become a structuring meeting point to support the sector’s transformations and help shape its future,”
says Nicolas Cuissard, Director of Wine Paris.
The increasing importance of geo-economic shifts and broader societal changes significantly strengthened this year’s content programme.
Three high-level round tables addressed major international trade developments, including the newly concluded free trade agreements between the European Union and Mercosur, the European Union and India, as well as the ongoing impact of US tariffs on global wine and spirits trade.
Through its Academy programme, the show hosted 239 sessions over three days — including conferences, round tables, and masterclasses — covering key topics such as innovation, brand positioning, evolving consumption trends, mixology, emerging market dynamics, and the growth of the no/low alcohol segment.
New for 2026, the Be Spirits Stage and the Be No Stage introduced dedicated content tracks focused specifically on spirits and alcohol-free alternatives, further enhancing the clarity, structure, and specialization of the event’s offer.
Altogether, these discussions reinforced the fair’s role as a global platform for strategic reflection — a space where economic analysis, adaptation strategies, and forward-looking industry perspectives are openly explored and debated.
Final Thoughts from the BestWineImporters Team
Wine Paris 2026 confirmed that the wine industry is moving toward smarter, more focused expansion.
Meeting clients and partners face-to-face remains invaluable. However, the most successful producers we met were those who combine:
- Trade fair visibility
- Targeted importer research
- Verified decision-maker contacts
- Structured follow-up
This is why an industry-leading solution like BestWineImporters, which allows producers to do all the things mentioned, is becoming a must for international success.
