The global wine and spirits industry calendar in 2026 is packed with essential trade shows and expos that offer incredible opportunities for producers, importers, distributors, and beverage brands. Whether you’re targeting new markets, showcasing your portfolio, or expanding your network, these major events provide direct access to key decision-makers and trends shaping the drinks sector.
Here’s your complete guide to the most important wine and alcoholic drink trade shows in 2026, with dates, locations, and what makes them unmissable.
February – Get the Year Flowing in Europe
Wine Paris — Paris, France
February 9–11, 2026
A cornerstone of the wine and spirits calendar, Wine Paris & Vinexpo Paris brings together producers, importers, distributors and sommeliers from around the world. Expect extensive tastings, business meetings and insights into global market trends.
Included within this flagship event is Be Spirits, a dedicated showcase for spirits, beer, cider and RTDs — expanding the expo’s reach across the broader alcoholic drinks category.
March – Europe’s Premier Wine & Spirits Gathering
ProWein — Düsseldorf, Germany
March 15–17, 2026
ProWein is widely regarded as one of the most important trade fairs for wines and spirits globally. With thousands of exhibitors representing hundreds of wine regions and beverage categories, it’s the place to meet buyers, taste new labels, and tap into emerging trends in both wine and spirits.
Expect a highly professional, trade-focused environment where business happens fast — making it ideal for brands targeting international distribution.
April – Italy’s Iconic Wine Showcase
Vinitaly — Verona, Italy
April 12–15, 2026
For more than five decades, Vinitaly has been one of Europe’s most influential wine and spirits exhibitions, drawing producers and buyers from around the world. This four-day event combines product showcases, awards, seminars and networking across Italian and international labels.
Vinitaly’s global influence makes it an essential stop for importers looking to source premium wines and establish long-term partnerships.
May – UK’s Premier Drinks Trade Meet
London Wine Fair — London, UK
May 18–20, 2026
The London Wine Fair is one of the UK’s most significant wine and spirits exhibitions, uniting thousands of industry professionals for three days of tastings, trend talks, and business networking.
With expert-led masterclasses and a diverse international exhibitor base, it’s a key event for accessing UK and European markets.
May – Asia’s Wine & Spirits Gateway
Vinexpo Asia — Hong Kong
May 26–28, 2026
Vinexpo Asia is the leading regional trade show for wine and spirits in the Asia-Pacific. Held at the Hong Kong Convention and Exhibition Centre, it attracts buyers, importers and distributors focused on one of the fastest-growing drinks markets in the world.
This event is especially valuable for brands seeking entry into Asian markets or expanding their footprint across the Pacific Rim.
June – Asian Spirits Showcase
Seoul International Wines & Spirits Expo — Seoul, South Korea
June 18–20, 2026
The Seoul International Wines & Spirits Expo offers another strategic platform in East Asia, presenting a broad range of alcoholic drinks — from wines and spirits to innovative craft beverages. The show combines tastings with business meetings and product discovery.
February–March – Regional Wine Events Worth Watching
Raw Wine Paris (Feb 8–9) and BeoWine Fair 2026 (Feb 23–26 in Belgrade) are excellent supplementary events that combine trade focus with specialized tastings for importers and sommeliers exploring niche segments like natural wines and regional varietals.
Why These Wine & Spirits Expos Matter in 2026
Participating in a major wine or alcoholic drinks expo is more than just attending another trade show — it’s a strategic investment in visibility, market intelligence and business growth:
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Meet Qualified Buyers & Importers: These events attract decision-makers actively sourcing new products.
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Showcase Your Portfolio: Tasting sessions and dedicated showcases put your brand directly in front of your target audience.
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Understand Regional Trends: From Europe to Asia, these expos highlight shifts in consumer preference and emerging categories.
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Expand Global Networks: Building relationships face-to-face accelerates deals that online outreach alone cannot achieve.
How BestWineImporters Helps You Get Ready for Wine & Spirits Shows
Exhibiting or visiting a wine expo requires more than booking a booth — it calls for strategic preparation. That’s where BestWineImporters steps in:
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Identify Relevant Importers Ahead of Time: Research verified wine and spirits buyers in your target markets.
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Pre-Schedule Meetings: Connect with importers before the expo to maximize your time onsite.
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Prepare Winning Pitches: Leverage data and profiles to tailor pitches that resonate with buyers’ needs.
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Post-Event Follow-Ups: Turn expo leads into real business by continuing the conversation with segmentation and strategy.
Final Thoughts: Build Your 2026 Wine & Spirits Strategy Now
From ProWein to Vinitaly, London Wine Fair to Vinexpo Asia, the 2026 calendar is full of high-impact trade shows that offer unmatched access to global buyers and market insights. Whether you’re a producer seeking distribution or an importer planning sourcing strategy, these expos are essential milestones in your business roadmap.
Start planning now, and let BestWineImporters help you turn every show into measurable growth.
