Welcome to the first installment from our extensive series of articles for the “Best Wine Importers” website, articles focused upon particular wine distribution markets on a country-by-country basis. As promised in our editorial statement, we are trying to provide an accurate and well-documented overview of the wine distribution market for each country featured in our international database, and the first market that we are focusing on is Denmark.
On a global level, in 2012, wine consumption reach a stable number of 243 Mhl, compared to 2011. This represents a eight percent increase, when compared to the numbers recorded during the year 2000. The year 2007 represented a peak in wine consumption on the global market, with a total of 255 Mhl. Since then, the downward trend continued, stabilizing in the last four years to a figure just over 240 Mhl.
Furthermore, wine consumption in European countries also registered a similar downward trend when compared to the rest of the world. In the year 2000, European countries totaled a global market share of 69 percent, but in the year 2012, their market share was of only 62 percent. A more detailed presentation of the global wine consumption market shall be the focus of a future article, but now lets turn our attention to the country of Denmark. The statistics focusing upon wine consumption on an international level rank Denmark in one particular and really interesting top 10 list, that of wine consumption “per capita”, with a figure of 32,6 l “per capita”. Denmark thus ranks as seventh largest in “per capita” consumption, even sixth, if we choose to disregard the placement of Luxembourg on the first spot of this ranking due to the fact that the particularities of that small state and the relatively cheaper price of alcoholic beverages leads to the interesting situation where a large quantity of wine included in the calculations of the “per capita” consumption is actually purchased by tourists and visitors from the adjacent countries.
With such a large consumption of wine “per capita”, coupled with the infinitesimal capacity of local wine producers, Denmark makes for a very lucrative market for the best wine importers, fact that is also illustrated by the strong presence of this country in our international database. Therefore, being such a promising and complex market, for the scope of our editorial venture, Denmark will be featured in this multi-part installment from our series of articles. Please, make sure to check part two, where we will present the aforementioned overview of this market in further detail.
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