CBI, the Center for the Promotion of Exports from developing countries, has recently released data documenting the European wine consumers’ preferences. CBI’s intention is to inform potential wine suppliers coming from developing countries by offering them some insight into the European consumer’s choices. Each supplier should look for the market that best suits their case.
According to these data, those who want to export wine to Germany should target rather the high volume segment of the market. Organic wines are selling very well here. There is a strong market for bulk wine. Online sales are going stronger in the low volume segment, therefore producers of high quality wine should address this market. In the German low volume segment, wines with ISO certification for quality and for social responsibility, as well as fairtrade wines, are going strong. The high volume segment of the wine market is doing well in Denmark as well. Organic wines and bulk wines in this segment are selling well. Suppliers of wine with screw cap should address this segment. Online sales look better in the low volume segment. The same can be said for wines with ISO certification for quality and for social responsibility. United Kingdom should be the target for producers addressing the low volume segment. Generally, wines are selling better in this section.
Things are promising for those who supply fairtrade wines. Online sales in this area are going strong. Wines with ISO certification for quality and for social responsibility are selling well. Wine producers addressing the high volume segment of the market should rather supply screw cap wines, but bag-in-box wines are not doing bad either in the high volume segment.
In Belgium, the low volume segment offers good business opportunities for producers of premium wines who are willing to sell online. Wines with ISO certification for quality are selling well in this section. In the high volume segment, consumers in Belgium favor bulk wines. In Netherlands online wine sales are going well in the low volume segment. Having ISO certification is bound to help producers of wine who address this segment. In the high volume segment of the wine market, bulk wines are selling well. If screw cap wines are preferred, bag-in-box wines are very poor both in the high and low volume segment. The market has little to offer for producers of wines that target Poland and the Czech Republic.
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