Wine importers in Vietnam supply restaurants, hotels, specialist stores and other trade customers through different regional networks. For a winery, the strongest shortlist combines portfolio fit with evidence of active account coverage, reliable storage and a workable plan for repeat orders.

Company profiles updated 28 September 2026. A practical guide for wineries and export managers.

Plan a city and channel launch

Separate the opportunity in Ho Chi Minh City, Hanoi and hospitality destinations such as Da Nang or Phu Quoc. Ask prospective partners which sales teams and stock locations serve the accounts you want to reach. The existence of a branch is useful evidence of a presence, but the commercial discussion should establish what that branch can do for your range.

Choose a customer proposition before choosing the importer. Restaurant wines, premium estate allocations and retail gifting programmes require different price points, quantities and support. For a small winery, a focused first range with a clear replenishment route can be more practical than a wide national launch.

Use our market-selection guide to compare the required investment with other destinations. General growth forecasts should not replace a buyer-specific sales plan.

10 wine importers in Vietnam to research

These 10 importers illustrate different trade and retail routes. Company bases may identify a city or district and do not establish nationwide coverage; qualify the specific team, stock location and customer network for each launch.

Light House Indochina

Light House Indochina combines importing and distribution with online sales from Ho Chi Minh City. Its drinks categories include wine, beer and spirits.

Before approaching: Identify the wine buyer and the cities and customer channels proposed for the launch.

Website: lgi-indochina.com

World Wine

World Wine is a Ho Chi Minh City-based importer and distributor. Its categories include wine, sparkling wine and spirits.

Before approaching: Compare portfolio fit and agree how sales responsibility and stock would be assigned to the new range.

Website: rtg.vn

ADT Wine

ADT combines importing and distribution with retail activity from Hanoi. Its categories include wine, sparkling wine and spirits.

Before approaching: Separate own-retail sales from wider trade coverage when discussing the first order and annual targets.

Website: adtwine.vn

Vinifera Vietnam

Vinifera Vietnam is based in Quang An and combines importing and distribution. Its categories include wine, sparkling wine and spirits.

Before approaching: Clarify the relevant regional team, portfolio gap and account types for the proposed wines.

Website: viniferavn.com

Vinoteka

Vinoteka is a Thu Duc-based importer with online sales. Its categories include wine and organic wine.

Before approaching: Prepare certification details where relevant and explain how the estate would stand out to the intended customers.

Website: vinoteka.vn

Tay Au Wine

Tay Au Wine is a Ho Chi Minh City-based importer and distributor with still and sparkling wine among its categories.

Before approaching: Present a limited initial range and agree a viable replenishment plan before expanding the offer.

Website: tayauwine.vn

Vineyards Corporation

Vineyards Corporation imports and distributes from Ho Chi Minh City. Its categories include still and sparkling wine.

Before approaching: Ask which accounts the assigned sales team serves and what launch support it expects from the producer.

Website: vineyardscorp.com

Red Apron

Red Apron combines a multi-city retail network with hospitality supply, staff training and a wine school. Its database activities include importing, distribution, retail and online sales, with Da Nang recorded as its base.

Before approaching: Clarify the contracting and importing entities, own-store versus trade development and the team supporting the estate.

Website: redapron.vn

TM Wine Hanoi

TM Wine Hanoi combines importing, distribution and wholesale with retail and online sales. Its categories include still and sparkling wine.

Before approaching: Agree how the launch would be split across channels and who manages pricing and stock replenishment.

Website: tmwine.vn

Casa Wines

Casa Trading and Wholesale, listed with the Casa Wines website, combines importing, distribution, wholesale and retail from Ho Chi Minh City. Its categories include still and sparkling wine.

Before approaching: Define the first target accounts and distinguish direct customer development from wholesale supply to other sellers.

Website: casawines.com

Company-level facts: BestWineImporters database records reviewed 28 September 2026. These examples illustrate business models, not a ranking or a list of open buying requirements. Locations identify company bases rather than sales territories. Product categories are not necessarily exhaustive. The qualification points are editorial guidance rather than statements of buyer requirements.

Find importers that match your wines. Request a demo tailored to your origins, price range and target channels.

Build pricing for the intended sales period

Work backwards from the target retail or restaurant price in Vietnamese đồng. Separate freight, customs treatment, special consumption tax, other applicable taxes, storage, local delivery and channel margins. Product origin and classification matter, so do not apply one tariff assumption to every winery.

Vietnam’s revised special consumption tax law keeps the rate for wine below 20% ABV at 35% through 2026, with increases beginning in 2027 and reaching 60% in 2031. USDA’s Vietnam Exporter Guide explains the timetable. This is one tax component, not the total tax burden or a percentage to apply directly to your ex-cellar quote.

Ask the importer to model the correct tax base and the period in which the stock will be sold. A launch extending into a new tax year needs a pricing review, particularly if it involves long lead times or substantial stock holding.

Make hospitality distribution measurable

If the proposal centres on hotels or resorts, agree the actual account types, list-review timing and service requirements. Ask whether purchasing is controlled by an individual property, a group buyer or a local distributor. Identify who presents your wines and follows up after the first tasting.

For by-the-glass wines, discuss continuity, replacement vintages and the economics of smaller repeat deliveries. For premium bottle-list wines, prepare a concise estate presentation and staff training material. Keep the opening range narrow enough for the sales team to explain and support.

Retail or gifting proposals need a separate stock plan. Confirm packaging specifications, delivery deadlines and responsibility for unsold seasonal inventory before committing to customised packs or large allocations.

Check logistics and import preparation before dispatch

Request a plan for temperature-managed storage and onward delivery. Clarify port handling, inland transfers and responsibility for quality issues. A national distribution promise should explain how the wine reaches each launch location in suitable condition.

Agree who reviews the applicable product documents, import permissions and Vietnamese label information. Confirm the sample receiving instructions before shipping bottles, then use the tasting outcome to decide whether to proceed with a commercial shipment.

Questions to ask a Vietnamese wine buyer

• What gap does our wine fill in the current portfolio?
• Which cities and customer types would the assigned team cover?
• Who buys and imports the wine, and who holds the stock?
• What opening volume and repeat-order cycle are realistic?
• Who funds training, tastings and launch material?
• When will we review account development, stock and sales?

Record the answers using our importer qualification checklist. Define territory, channels and review conditions before granting broad exclusivity.

Find buyers for a focused Vietnam launch

Request a BestWineImporters demo to review available Vietnam coverage and explore buyers relevant to your origin, price and preferred launch cities. Bring your export brief and available volumes to make the discussion specific.

Compare related export markets

For a Southeast Asian hospitality strategy, compare city coverage and buyer qualification with the Thailand wine importer guide and the Singapore wine importer guide. Qualify buyers, territory and commercial terms separately for each market.

Frequently asked questions

Should I appoint one importer for all of Vietnam?

Evaluate the actual coverage and support offered. A national appointment should have a credible regional sales plan, stock arrangements and performance reviews.

Does a wine shop network guarantee hospitality distribution?

No. Ask about the dedicated trade team and relevant accounts. Own-store sales and supplying external restaurants are different routes to market.

How should a winery approach a Vietnamese importer?

Lead with portfolio fit and a small relevant selection, then provide prices, volumes and delivery terms. Our outreach guide helps structure the next step.