Company profiles updated 28 September 2026. The export comparison below covers full-year 2025.

To find wine importers in Singapore, first decide whether your priority is restaurants and hotels, specialist retail, online sales or regional distribution. Then compare the buyer’s portfolio, sales capability and landed-price requirements. Singapore can support several routes to market, but a local retail listing and a regional distribution agreement are different opportunities.

This guide compares 10 wine importers and gives wineries a practical framework for qualifying buyers, preparing prices and planning a first shipment.

Singapore’s wine trade: distinguish local sales from regional business

Australian wine exports to Singapore increased 18% in value to A$118 million in 2025, according to Wine Australia’s January 2026 analysis. The report also identifies Singapore as a trading hub where some imported wine is re-exported. These figures cover Australian shipments only; they are not Singapore’s total wine imports or local consumer sales.

For a winery, the useful question is where the partner expects your wine to sell. Request separate forecasts for Singapore accounts and any overseas customers. Identify the destination markets, sales entities and responsibilities before extending territory beyond Singapore. Use our export market selection guide to compare the commercial requirements.

10 wine importers in Singapore to research

These 10 businesses illustrate different routes into Singapore’s wine market. Qualify domestic sales and regional distribution separately; a Singapore base does not establish coverage of other markets.

Culina

Culina combines importing, distribution and wholesale with an online store. Its drinks categories include wine, sparkling wine and spirits.

Before approaching: Establish which team handles wine purchasing and whether your target price suits the proposed distribution channel.

Website: culina.com

The Cellar Door

The Cellar Door combines wine importing and wholesale distribution with retail and online sales. Its range includes still and sparkling wine.

Before approaching: Separate trade pricing from consumer pricing and agree how a new producer would be introduced across the relevant channels.

Website: thecellardoor.com.sg

Grand Vin

Grand Vin operates as an importer and online merchant in Singapore, with wine, sparkling wine and spirits among its product categories.

Before approaching: Compare your intended retail position with the current assortment before proposing an opening order.

Website: grandvin.com.sg

The Straits Wine Company

The Straits Wine Company brings together importing, distribution, retail and online sales. Its categories include wine, sparkling wine and cider.

Before approaching: Clarify whether the discussion concerns Singapore sales or a separate regional distribution arrangement.

Website: straitswine.com

Wine & Friends

Wine & Friends is a Singapore importer and online wine merchant. Its product categories include still, sparkling and organic wine.

Before approaching: For an organic range, prepare certification details alongside a clear consumer proposition and landed-price calculation.

Website: wineandfriends.com.sg

The Vintage Wine Club

The Vintage Wine Club combines importing, distribution and wholesale with retail and online sales. Wine, sparkling wine and spirits form part of its offering.

Before approaching: Ask which sales channel would lead a launch and what producer support would be expected after the first shipment.

Website: thevintageclub.sg

Angra Wine & Spirit Importers

Angra operates as an importer, distributor and online merchant. Its portfolio spans wine, beer and spirits.

Before approaching: Identify the wine buyer and frame the proposal around a specific portfolio gap rather than the breadth of the drinks business.

Website: angra.com.sg

Aether Wines & Spirits

Aether combines importing and distribution with online sales in Singapore. Its wine categories include still and sparkling wine.

Before approaching: Present a focused selection and confirm the intended customer channel, order size and delivery schedule.

Website: aether-wines.com

Ewineasia

Ewineasia is an online wine merchant and distributing agent for selected wineries, specialising in boutique and artisanal wines sourced directly from producers. Its database categories include wine, sparkling wine and organic wine.

Before approaching: Explain the producer story and portfolio fit, then clarify the scope of any exclusivity and the commercial plan for Singapore.

Website: alfawines.com

The Oaks Cellars

The Oaks Cellars combines wine importing and distribution with retail and online sales. Its product categories include wine, sparkling wine and spirits.

Before approaching: Confirm the relevant buyer, intended retail positioning and how allocations or repeat availability would be managed.

Website: oaks.com.sg

Company-level facts: BestWineImporters database records reviewed 28 September 2026. These examples illustrate business models, not a ranking or a list of open buying requirements. Locations identify company bases rather than sales territories. Product categories are not necessarily exhaustive. The qualification points are editorial guidance rather than statements of buyer requirements.

Find importers that match your wines. Request a demo tailored to your origins, price range and target channels.

Choose a channel before choosing an importer

Restaurants, hotels and bars

Ask the importer which accounts it actively serves and who sells to them. For a by-the-glass wine, model the venue’s target selling price and reliable replenishment. For premium bottles, discuss suitable lists, staff education and tastings. Request a realistic launch plan with named account types, responsibilities and a timetable for reviewing repeat orders.

Specialist retail and e-commerce

Compare your proposed price against similar wines already in the range. Ask how new producers gain visibility through product pages, tastings, customer communications and staff recommendations. Agree who supplies photography, tasting notes and training. Discuss promotional pricing and customer acquisition costs before assuming the importer’s margin can fund every activity.

Regional distribution and re-exports

Establish whether the buyer already has customers in the proposed destination or is seeking rights for future expansion. Define each country, the local importing partner and the stock commitment. Singapore warehousing alone does not establish a sales network elsewhere. Use our guide to importer, distributor and agent roles to allocate responsibilities.

Build a Singapore landed-price model

Wine pricing needs to account for alcohol duty as well as freight and commercial margins. Singapore’s Customs (Duties) Order lists an excise rate of S$88 per litre of alcohol for the cited wine categories. For a 750 ml bottle at 13% ABV, that gives an illustrative excise amount of S$8.58: 0.75 × 0.13 × 88. This is duty alone, before GST, freight and other costs. Confirm classification and the applicable rate for the actual shipment.

Singapore Customs’ calculation guidance explains that import GST is calculated on the relevant goods value plus import duty. Agree the customs valuation, tax treatment and import arrangements with the buyer. Then work backwards from the intended retail or restaurant price to test the winery’s export price.

Document the quotation currency, exchange-rate assumption, delivery basis, minimum order, storage costs and local delivery charges. Compare several realistic order sizes rather than evaluating the wine only at a hypothetical full-container cost.

Confirm import and product responsibilities before shipment

Singapore Customs explains that commercial imports require customs accounting and the applicable permit and tax procedures. The Singapore Food Agency also requires the relevant food-import licence or registration, depending on product classification.

Ask the importing partner to confirm the applicable arrangements for your wines, including product and label requirements. Agree who prepares declarations and documents, pays duties and taxes, handles samples and resolves discrepancies. Include transport and warehouse temperature management in the discussion, together with responsibility for damaged stock.

Qualify Singapore wine importers in six steps

1. Define the offer. Record origin, style, ABV, export price, available volume and target channel.
2. Map comparable wines. Identify portfolio gaps and direct competitors at the intended Singapore selling price.
3. Check sales capability. Establish the active account base, sales staff and how new producers receive attention.
4. Test the economics. Build the landed-price calculation and include the agreed launch support.
5. Agree stock and service terms. Confirm opening quantities, replenishment, storage, delivery and payment.
6. Review territorial scope. Separate Singapore representation from regional rights and define measurable commercial milestones.

Use our importer evaluation checklist and qualified shortlist workflow to record the results. A smaller set of suitable buyers is more useful than a long list with no channel or price match.

Make the first approach easy to assess

Send a short proposal with two or three relevant wines, export prices, delivery basis, technical sheets and annual availability. Explain the place each wine would occupy in the buyer’s portfolio. State your Singapore channel objective and any existing regional representation. Agree samples and a tasting date after the buyer confirms interest.

Our importer email templates help structure the approach. For the complete research process, see how to find wine importers.

Build your Singapore buyer shortlist

Request a demo of BestWineImporters and bring your wine origins, export price range, target channel and available volumes. Specify whether you need local Singapore buyers or partners with a demonstrated regional distribution business so the discussion can focus on your export priorities.

Compare related export markets

Before accepting regional coverage claims, compare the local buyer and channel requirements in the Malaysia wine importer guide and the Thailand wine importer guide. Qualify buyers, territory and commercial terms separately for each market.

Frequently asked questions

Does a Singapore importer automatically provide Southeast Asian coverage?

No. Verify the countries, customers and operating partners separately. Define the territory and commercial commitments in the proposed relationship.

Why does ABV matter in Singapore wine pricing?

Wine excise is calculated by alcohol content for the cited categories. Bottle volume and ABV therefore affect the duty amount, alongside the other costs in the landed-price model.

Can a boutique winery work with an online wine merchant?

Yes, where the assortment, order sizes and customer base fit. Assess how the merchant introduces unfamiliar producers and supports reorders rather than relying on the existence of an online store.