Company profiles updated 28 September 2026. The shipment figures below cover full-year 2025 and refer specifically to Australian wine.

To find wine importers in China, define the cities, sales channels and price position your winery can support. A distributor supplying hotel groups, a regional restaurant specialist and a business selling through online platforms need different wines, margins and launch plans. Start with a focused mainland China brief, then qualify the buyer’s portfolio and ability to generate repeat orders.

This guide compares 10 wine importers and explains how to assess market fit. For the detailed prospecting process, use our separate guide to finding and working with Chinese wine buyers.

China’s wine market: read the evidence by origin and category

Wine Australia reported that Australian wine exports to mainland China fell 17% in value to A$755 million in 2025. Within those shipments, red wine volume fell 25% to 58 million litres, while white wine rose 77% to 10 million litres. These are Australian export figures, not total Chinese wine imports or retail sales. Source: Wine Australia’s January 2026 export analysis.

The contrast between red and white shipments gives exporters a reason to investigate category opportunities, but it does not establish demand for every white wine. Ask prospective partners about stock levels, recent sell-through and the price bands their customers actually reorder. A first shipment is a distribution milestone; repeat sales provide stronger evidence of product fit.

Compare China with other destinations using our wine export market selection guide. Assess the resources you can commit to local sales support as carefully as the headline market size.

10 wine importers in China to research

These ten mainland China database examples provide starting points for importer research. Company locations identify a base, not nationwide distribution. Qualify the actual cities, customer channels and sales teams behind each proposal, and treat Hong Kong and Macau representation as separate commercial questions.

Telford Wine & Spirits (Shanghai)

Telford’s Shanghai company combines importing, distribution and retail, with its database location recorded as Jing An Qu. Its product categories include wine, sparkling wine and spirits.

Before approaching: Identify the mainland buying team and intended cities and channels, then agree the positioning and support for your wine range.

Website: telfordchina.com.cn

Chengdu Fine West International Trade

Chengdu Fine West International Trade is based in Chengdu and operates as an importer, with wine as its listed category.

Before approaching: Qualify the active customer base and territory; a Chengdu address does not establish coverage across southwest China.

Website: finewest.cn

Enoteca Shanghai

Enoteca Shanghai combines importing with retail, with its base recorded as Chang Ning Qu. Wine is its listed product category.

Before approaching: Assess the relevant retail assortment, target consumer price and the presentation and replenishment requirements for a new producer.

Website: enoteca.net.cn

Shenzhen Eurocino Wines

Shenzhen Eurocino Wines is based in Shenzhen and operates as an importer. Its categories include wine, sparkling wine and spirits.

Before approaching: Establish the customer channels, stock arrangements and local account support behind the proposed representation.

Website: eurocino.com

East Meets West Fine Wines (EMW)

EMW’s Shanghai company combines importing and distribution, with wine, sparkling wine and spirits in its listed range. The wider business operates in mainland China, Hong Kong and Macau with sales, training, marketing and logistics support.

Before approaching: Define the mainland territory and sales plan separately from Hong Kong and Macau, including portfolio overlap and staff training.

Website: emw-wines.com

Shanghai Sinodrink

Shanghai Sinodrink is based in Changning, Shanghai, and combines importing with distribution. Its categories include wine, sparkling wine and spirits.

Before approaching: Compare the actual wine portfolio and agree the cities, account types and price tier relevant to your offer.

Website: sinodrink.com

Pack Yick Wine (Xiamen)

Pack Yick Wine is based in Xiamen and operates as an importer. Its listed categories include wine, sparkling wine and spirits.

Before approaching: Confirm whether sales are direct to customers or through other distributors, and how sell-through and stock will be reported.

Website: ldfwine.com

Summergate

Summergate’s Shanghai company combines importing with distribution and lists wine and spirits. Its wider Greater China business serves hospitality, supermarket, convenience and e-commerce channels.

Before approaching: Select the relevant mainland channel and price tier, and agree how the proposed wines will receive sales attention within the broader portfolio.

Website: summergate.com

Shanghai Ruby Red Fine Wine

Shanghai Ruby Red Fine Wine is based in Changning, Shanghai, and combines importing with distribution. Wine and spirits are its listed categories.

Before approaching: Qualify portfolio fit and active customer coverage, then agree a manageable launch range and repeat-order plan.

Website: rubyred.com.cn

German Wine Alliance (China)

German Wine Alliance (China) is based in Shanghai and operates as an importer. Its listed drinks categories include wine, sparkling wine and spirits.

Before approaching: Check the current origins and range directly rather than inferring the entire portfolio from the company name, then discuss positioning and account access.

Website: 79wine.com

Company-level facts: BestWineImporters database records reviewed 28 September 2026. These examples illustrate business models, not a ranking or a list of open buying requirements. Locations identify company bases rather than sales territories. Product categories are not necessarily exhaustive. The qualification points are editorial guidance rather than statements of buyer requirements.

Find importers that match your wines. Request a demo tailored to your origins, price range and target channels.

Choose a realistic route into mainland China

Hospitality and regional distribution

For restaurant-led wines, ask where the importer has active sales staff and accounts. A proposal for Shanghai restaurants is different from an appointment covering several provinces. Agree the first target venues, intended wine-list position, tasting support and reorder plan. Request evidence of distribution in the cities that matter to your winery.

Retail and online channels

Establish who controls the sales account, product presentation, stock and promotional budget. Ask how discounts will affect your positioning and what sales information you will receive. A presence on an online platform is a channel capability, not proof that an unfamiliar winery will sell. Set a manageable opening range and agree who funds customer acquisition.

Broader distribution networks

For buyers working through sub-distributors, clarify the territory, stock ownership and reporting arrangements. Separate direct customer sales from transfers to another distributor. Consider linking expansion or exclusivity to agreed sales activity and payment performance. Review the differences between importers, distributors and agents before assigning responsibilities.

Prepare registration, labels and commercial terms early

Wine Australia’s China market-access guidance distinguishes production-facility registration from exporter registration and highlights labelling and product-standard requirements. Confirm the current requirements for your producer, exporter and wines with the importer before shipment. Keep names, addresses and product details consistent across registration, labels and supporting documents.

Build a landed-price model for the actual product and origin, using current tariff and tax treatment confirmed for that shipment. Specify the quotation currency, delivery basis, payment schedule and responsibility for clearance. Allow for freight, storage, local distribution and agreed promotional costs. A higher retail price does not automatically translate into a stronger winery margin.

Qualify a Chinese wine importer before sending samples

1. Define the launch. Select the wines, price tier, initial cities and preferred sales channel.
2. Check the operating business. Confirm the contracting entity, importing arrangements, warehouse and relevant sales team.
3. Map portfolio fit. Identify comparable wines and explain the specific gap your estate fills.
4. Test the sales plan. Discuss target accounts, launch activity, opening stock and expected reorders.
5. Agree commercial boundaries. Set payment terms, territory, brand presentation, reporting and any exclusivity milestones.
6. Confirm the next step. Identify the buyer responsible for your category and agree a sample selection and review timetable.

Use our importer evaluation checklist to assess each candidate, and record the results using our qualified importer shortlist method.

What to send in the first approach

Present two or three relevant wines with technical sheets, export prices, vintage, available volumes and a concise explanation of portfolio fit. State whether you already have mainland representation and which territory you are discussing. Offer practical support, such as staff training or agreed tastings, with a clear budget and purpose.

Use our wine importer outreach guidance to structure the message. Producers starting from scratch can follow the wider wine importer-finding process.

Build your China buyer shortlist

BestWineImporters helps wineries research importers, distributors and retailers. Request a demo and bring your wine origins, export price range, target cities and preferred channels. Our team can use that brief to demonstrate buyer research relevant to your China export plan.

Compare related export markets

When assessing mainland sales alongside regional distribution, compare the separate routes described in the Hong Kong wine importer guide and the Singapore wine importer guide. Qualify buyers, territory and commercial terms separately for each market.

Frequently asked questions

Should a small winery appoint a national distributor immediately?

Start with the coverage you can support. A focused regional launch can provide a clearer test of price, account fit and repeat demand. Assess the proposed activity and resources before granting a broad territory.

Does a Hong Kong buyer provide mainland China distribution?

That must be established separately. Confirm the mainland importing entity, customer network and commercial responsibilities. Our Hong Kong market guide explains local sales and re-export considerations.

Are the importers listed here looking for new wineries?

Current buying priorities depend on the portfolio, stock position and category. Send a specific proposal and confirm interest before committing samples or travel.