- Poland wine import market overview
- Top wine suppliers to Poland
- Sparkling wine opportunity
- Q1 2026 — latest data
- Main buyer types
- Wine importers and distributors in Poland
- Regional buyer clusters
- How to build a targeted importer list
- What to send to a Polish wine importer
- How BestWineImporters helps
- FAQ
- Sources and methodology
- Poland imported $450M of wine in 2025 — still wine ~$356M, sparkling $94M. Value +5% YoY, volume −6%.
- Top five suppliers: 🇮🇹 Italy (30.5%), 🇫🇷 France (17.4%), 🇩🇪 Germany (15.7%), 🇵🇹 Portugal (10.0%), 🇪🇸 Spain (8.9%).
- Q1 2026: still wine +8.3% YoY ($82.7M). Sparkling +13.9% YoY ($18.0M).
- Germany overtook France in still wine Q1 2026 ($15.8M vs $12.9M) — a structural shift.
- 5,208 wine-related companies; 1,679 importers & wholesalers; 3,529 specialist retailers.
- Warsaw / Mazowieckie leads with 1,307 wine companies; 828 in Warsaw alone.
Is Poland a good market for wine exporters?
Poland imported about USD 450 million of wine in 2025. Import value increased while volume was flat or declining — a pattern that suggests premiumisation: Polish buyers are purchasing better-positioned wines, not simply more volume. For exporters, this makes Poland attractive for mid-premium still wine, sparkling wine, organic and natural wines, and differentiated regional producers.
Between 2018 and 2025, Poland's wine import value grew from $267M to $450M (+69%), while volume fell from 165,000 to 146,000 tonnes (−11%). The average import price per tonne nearly doubled from $1,618 to $3,086. Poland is a fully private, liberalised market — no state monopoly, no tender process. Any exporter can approach Polish importers directly.
| Year | Value (USD M) | Volume (000 t) | Avg price (USD/t) | Value change |
|---|---|---|---|---|
| 2018 | $267M | 165k | $1,618 | — |
| 2019 | $298M | 171k | $1,743 | +11.6% |
| 2020 | $251M | 148k | $1,696 | −15.8% |
| 2021 | $342M | 163k | $2,098 | +36.3% |
| 2022 | $401M | 168k | $2,387 | +17.2% |
| 2023 | $410M | 162k | $2,531 | +2.2% |
| 2024 | $427M | 155k | $2,755 | +4.1% |
| 2025 ★ | $450M | 146k | $3,086 | +5.4% |
Source: Eurostat · HS 2204 · USD · Full years 2018–2025 · ★ = most recent full year
Which countries supply the most wine to Poland?
Italy holds a commanding 30.5% market share ($137M), more than France and Germany combined. Portugal is the standout growth story, up +7% year-on-year in 2025 and +15.3% in Q1 2026 — consistent market share gains driven by accessible price points and strong sommelier interest. New Zealand commands the highest unit value at $5,616/tonne — more than double the market average — signalling strong premium positioning. Moldova is the only top-10 origin losing ground (−8% in 2025) as the market trades up.
| # | Country | Value 2025 | Share | YoY | Note | |
|---|---|---|---|---|---|---|
| 1 | 🇮🇹 | Italy | $137M | 30.5% | +6% | Dominant across all categories |
| 2 | 🇫🇷 | France | $78M | 17.4% | +3% | Strong in premium still + champagne |
| 3 | 🇩🇪 | Germany | $71M | 15.7% | +1% | Overtook France in still wine Q1 2026 |
| 4 | 🇵🇹 | Portugal | $45M | 10.0% | +7% | Fastest growing top-5 origin |
| 5 | 🇪🇸 | Spain | $40M | 8.9% | +2% | Strong in cava and mid-range still |
| 6 | 🇨🇱 | Chile | $19M | 4.1% | +3% | +25.4% in Q1 2026 — strong momentum |
| 7 | 🇬🇪 | Georgia | $18M | 4.0% | +6% | Growing on natural wine interest |
| 8 | 🇲🇩 | Moldova | $8M | 1.7% | −8% | Losing share to premium origins |
| 9 | 🇳🇿 | New Zealand | $2M | 0.5% | +31% | Highest unit value: $5,616/t |
| 10 | 🇦🇷 | Argentina | $3M | 0.6% | +23% | Small but fast-growing |
Source: Eurostat · HS 2204 · USD · Full year 2025 · YoY = 2024→2025
Note on re-exports: Figures may include wine re-exported through trading hubs (Germany, Lithuania, Belgium, Netherlands). Use as a market signal, then verify the actual importer's portfolio and purchasing origin.
Sparkling wine opportunity in Poland
Sparkling wine is the fastest-growing category in Poland's wine market. Total sparkling imports (HS 220410) reached $94.1M in 2025 — up from $91.8M in 2024 (+2.5%) — and now represent 20.9% of Poland's total wine import value. The real signal is Q1 2026: sparkling jumped to $18.0M, up +13.9% versus Q1 2025's $15.8M.
Italy dominates with 57.7% share ($54.3M), driven by Prosecco. France holds 20.4% ($19.2M), predominantly Champagne and Crémant. Germany is the fastest mover at +30% in 2025 ($10.8M). Spain's Cava grew +18% to $7.0M. For exporters of sparkling wines, Poland offers a growing, under-penetrated market that is still below Western European consumption levels.
| Origin | 2024 | 2025 | Share | 2024–25 | Q1 2026 | Q1 YoY | |
|---|---|---|---|---|---|---|---|
| 🇮🇹 | Italy | $55.6M | $54.3M | 57.7% | −2% | $10.2M | +21% |
| 🇫🇷 | France | $19.4M | $19.2M | 20.4% | −1% | $3.3M | 0% |
| 🇩🇪 | Germany | $8.3M | $10.8M | 11.5% | +30% | $2.1M | −12% |
| 🇪🇸 | Spain | $6.0M | $7.0M | 7.5% | +18% | $1.6M | +37% |
| 🇱🇹 | Lithuania | $0.9M | $1.3M | 1.4% | +49% | $0.3M | +48% |
| 🌍 | Total | $91.8M | $94.1M | 100% | +2.5% | $18.0M | +14% |
Source: Eurostat · HS 220410 · USD · 2024–2025 full year + Q1 2026
Q1 2026 — latest data
Q1 2026 (January–March) is the most recent available data and confirms acceleration. Still wine reached $82.7M in Q1 2026 vs $76.3M in Q1 2025 (+8.3%). Sparkling reached $18.0M vs $15.8M (+13.9%). Q1 is typically the weakest quarter of the wine calendar — double-digit growth in the weakest quarter is a strong signal for the full year.
Germany overtook France in still wine in Q1 2026 ($15.8M vs $12.9M) — a structural shift. Portugal (+15.3%) and Chile (+25.4%) are the standout momentum plays among mid-sized origins.
| Origin | Still Q1'25 | Still Q1'26 | Still YoY | Spark Q1'25 | Spark Q1'26 | Spark YoY | |
|---|---|---|---|---|---|---|---|
| 🇮🇹 | Italy | $16.0M | $17.3M | +7.8% | $8.4M | $10.2M | +21.4% |
| 🇩🇪 | Germany | $13.3M | $15.8M | +18.6% | $2.4M | $2.1M | −12.1% |
| 🇫🇷 | France | $13.6M | $12.9M | −5.3% | $3.3M | $3.3M | 0% |
| 🇵🇹 | Portugal | $10.5M | $12.1M | +15.3% | — | — | — |
| 🇪🇸 | Spain | $7.1M | $7.5M | +5.1% | $1.1M | $1.6M | +36.9% |
Source: ITC Trade Map · HS 220421 + HS 220410 · Q1 = January–March 2025 and 2026
Who imports wine into Poland?
Poland has 5,208 registered wine-related companies, of which 1,679 are classified as importers and wholesalers and 3,529 are specialist retailers. The best buyer type depends on your winery size, price positioning, product category, logistics capacity, and whether you want national coverage or a regional market test.
Wine importers and distributors in Poland — examples
The following companies are examples of active wine importers and distributors in Poland, selected to represent different buyer profiles. This is a representative sample — the full database includes 600+ verified importers and distributors.
BestWineImporters includes additional verified Polish wine importers, distributors, wholesalers, retailers, and decision-maker contacts — filtered by category, region, company type, and buyer activity.
Find Polish importers →Where are Polish wine importers located?
Wine companies in Poland concentrate in major metropolitan areas. Warsaw dominates, but regional hubs are growing. For exporters, Warsaw-based national importers offer the fastest path to national distribution; regional distributors outside Warsaw can be a faster entry point for targeted market tests.
| City | Region (Voivodeship) | Wine companies |
|---|---|---|
| Warsaw | Mazowieckie (1,307 total) | 828 |
| Kraków | Małopolskie | 272 |
| Łódź | Łódzkie | 210 |
| Wrocław | Dolnośląskie | 150 |
| Poznań | Wielkopolskie | 147 |
| Gdańsk | Pomorskie | 138 |
Source: BestWineImporters company database · June 2026
How to build a targeted importer list for Poland
Filter by buyer type and location
Start with national importers and regional distributors in Warsaw, then expand to Kraków, Wrocław, Poznań and Gdańsk. Filter by product category (still wine, sparkling, organic) and company type to avoid mismatched pitches.
Match by portfolio fit
Check which origins and categories each importer already carries. A company buying Italian and Portuguese wine is more likely to add your bottles than one focused on bulk German wine. Look for white space in their portfolio, not head-on competition.
Identify the decision-maker
Target the purchasing director, category buyer or founder directly — not a generic info@ address. Personalised outreach to the right person converts 3–5× better than cold mass emails.
What to send to a Polish wine importer
Polish importers receive hundreds of enquiries. A well-prepared outreach package significantly increases your response rate. Include the following:
- Short winery introduction — who you are, where you are, what makes you different
- Export price list — EXW or CIF Poland, in EUR
- Product sheets — one page per wine, with key info
- Bottle and label images — high resolution, white background
- Technical details — alcohol, residual sugar, acidity, oak, allergens
- Certifications — organic, biodynamic, PDO, PGI, any relevant awards
- Current export markets — shows you have export experience
- Minimum order quantity (MOQ) — cases per order, per SKU
- Pallet and case configuration — bottles per case, cases per pallet
- Logistics information — lead time, Incoterms, available documentation
- Suggested retail / HoReCa positioning — what price tier you target in Poland
- Sample policy — whether you offer samples and how
How BestWineImporters helps
BestWineImporters helps wineries and beverage producers identify verified wine importers, distributors, wholesalers and retailers in Poland and 167 other countries. Search by product category, origin, region, company type and buyer activity — then access decision-maker contacts directly.
Poland is one of 168 markets in the wine importer database. All contacts are verified, filtered by buyer type, city and product category — and updated daily. Want access to all 168 countries? View the full database →
Frequently asked questions
Sources and methodology
Trade data is based on HS 2204 wine import data and relevant subcategories — HS 220410 for sparkling wine and HS 220421 for bottled still wine — using ITC Trade Map and Eurostat. Company counts and buyer examples are based on BestWineImporters data, deduplicated by company type, city, region, product relevance, and buyer activity. Data was reviewed in June 2026 and may change as trade statistics and company records are updated. Q1 2026 data reflects January–March 2026 preliminary trade statistics from ITC Trade Map.