Wine importers in Thailand serve restaurants, hotels, specialist merchants and broader retail distribution. The best partner for a winery depends on the intended customer, selling price and launch territory. A restaurant-focused estate range and a commercial retail programme need different buying teams and sales support.

Company profiles updated 28 September 2026. A practical guide for wineries and export managers.

Choose a specific route into the Thai wine market

Build the first proposal around named account types and locations. For a Bangkok restaurant launch, ask about list positioning, by-the-glass economics and the distributor’s active sales team. For resort hospitality, establish the buying calendar, delivery route and replenishment service in the intended destination.

Tourism can help explain why hospitality matters, but visitor totals are not a sales forecast for your wines. Similarly, an importer’s ability to deliver nationwide should be checked separately from its ability to develop accounts outside its main operating areas.

Thailand also has domestic grape-wine producers. Evaluate imported wines on portfolio fit and commercial merit rather than assuming there is no local competition. Siam Winery, for example, combines local production with an imported range.

10 wine importers in Thailand to research

These 10 importers illustrate different trade and retail models. The database locations include Bangkok districts, not distribution territories. Confirm actual account coverage, resort delivery arrangements and the permitted sales route with each buyer.

Bangkok Beer & Beverages

Bangkok Beer & Beverages combines importing, distribution, wholesale and retail from a Suan Luang base. Its categories include wine, beer and spirits.

Before approaching: Identify the wine buying team and the channel and price segment suited to your range.

Website: bbb.co.th

Bangkok Liquor

Bangkok Liquor is based in Bang Rak and combines importing and distribution. Its categories include wine, sparkling wine and spirits.

Before approaching: Confirm the intended customer accounts and the sales resources available for a new estate.

Website: bangkokliquor.com

Ambrose Wine

Ambrose Wine is a Suan Luang-based importer and distributor. Its categories include wine, sparkling wine and spirits.

Before approaching: Review portfolio overlap and agree how a new producer would be introduced and supported.

Website: ambrosewine.com

Wine & Spirit Trading

Wine & Spirit Trading imports and distributes from Pathum Wan. Its categories include wine, sparkling wine and spirits.

Before approaching: Clarify the proposed account base, target selling price and repeat-order schedule.

Website: wstrading.co.th

Vanichwathana

Vanichwathana is based in Samphanthawong and combines importing and distribution. Its categories include wine, sparkling wine and spirits.

Before approaching: Identify the relevant portfolio buyer and establish the commercial role of your wines before sending samples.

Website: vanichwathana.com

Vinum Lector

Vinum Lector is a Din Daeng-based importer and distributor with still and sparkling wine among its categories.

Before approaching: Compare estate and price positioning with the existing selection and propose a focused opening range.

Website: vinumlector.com

Wine Pro

Wine Pro imports and distributes wine and spirits to restaurants and hotels, with branches in Bangkok, Phuket and Hua Hin and temperature-controlled logistics. Its database base is Watthana.

Before approaching: Assess the relevant hospitality accounts, price tier and delivery arrangements for the proposed launch.

Website: winepro.co.th

The Wine Merchant

The Wine Merchant combines importing, distribution and wholesale with retail activity from Ladprao. Its categories include wine, sparkling wine and spirits.

Before approaching: Clarify the balance of trade and own-retail sales, and agree responsibility for tastings and stock development.

Website: thewinemerchant-thailand.com

FIN Wine

FIN Wine is a Khlong Toey-based importer and distributor. Its categories include still, sparkling and organic wine.

Before approaching: Support production claims with documentation and assess how your estate complements the current portfolio.

Website: fin-wine.com

Enoteca Thailand

Enoteca Thailand combines importing, distribution and wholesale with an online presence classified as an online store in the database. Its categories include still and sparkling wine.

Before approaching: Confirm the permitted ordering and fulfilment arrangements and the specific trade route for the proposed wines.

Website: enoteca.co.th

Company-level facts: BestWineImporters database records reviewed 28 September 2026. These examples illustrate business models, not a ranking or a list of open buying requirements. Locations identify company bases rather than sales territories. Product categories are not necessarily exhaustive. The qualification points are editorial guidance rather than statements of buyer requirements.

Find importers that match your wines. Request a demo tailored to your origins, price range and target channels.

Wine import duty and excise are different costs

Thailand changed its wine tax framework in February 2024. USDA’s March 2024 report documents the removal of wine import tariffs and lower excise taxation. This is a dated policy change, not evidence that imported wine is free of all taxes.

The Thai Excise Department’s announcement explains that grape wine and sparkling grape wine moved to a 5% value-based excise component, alongside an alcohol-volume component. The old claim that bottles below 1,000 baht are simply tax-free should not be used for pricing.

Have the importer confirm the current product classification and full calculation for the shipment date. Build a baht price model that includes all applicable taxes, freight, clearance, storage, local delivery and margins. A reduction in one tax component does not translate automatically into the same percentage reduction in the final shelf price.

Match the wine offer to the channel

Restaurants and hotels

Separate reliable by-the-glass wines from premium bottle-list selections. Discuss available vintages, replacement stock and the training required for staff to recommend the range. If the buyer proposes a hotel group, establish whether purchasing is centralised or decided property by property.

Specialist merchants and artisanal portfolios

Present a clear reason for adding your estate. Technical sheets should support the wine’s origin and production approach without relying on vague quality claims. Agree how a new listing will reach appropriate customers and who will manage tastings or trade education within the applicable rules.

Broader retail distribution

Lead with capacity, price positioning, packaging and continuity of supply. Confirm the actual retail buying route and the costs of servicing the account. A supermarket listing and an independent wine-shop placement require different stock and support commitments.

Protect the wine and qualify the partner

Ask about storage and temperature control from arrival through final delivery, including service to resort areas. Agree responsibility for product documents, label review and sample clearance before dispatch. Any proposed digital sales or promotional activity should be checked against current local rules rather than inferred from the existence of a website.

1. Compare your wines with the buyer’s current portfolio.
2. Confirm the importing entity and the sales team responsible for the range.
3. Map active account coverage in the proposed launch territory.
4. Test opening and repeat-order economics.
5. Agree sample selection, launch support and a review date.

Our importer evaluation checklist helps structure the comparison. For wider market planning, use the country-selection guide.

Find Thai buyers suited to your wines

Request a BestWineImporters demo to review available Thailand coverage and explore buyers relevant to your origin, price segment and preferred hospitality or retail route.

Compare related export markets

For a Southeast Asian campaign, compare hospitality coverage and local import preparation with the Vietnam wine importer guide and the Malaysia wine importer guide. Qualify buyers, territory and commercial terms separately for each market.

Frequently asked questions

Is wine imported into Thailand tax-free?

No. Import duty and excise are separate. The 2024 tariff change did not eliminate all wine taxes; obtain a current, product-specific landed-cost calculation.

Should I target Bangkok or resort destinations first?

Choose the territory where the buyer has suitable active accounts and can support reliable replenishment. Agree a focused launch before expanding coverage.

How should I approach a Thai wine importer?

Explain the portfolio gap and provide a short selection, export prices and availability. Use our outreach guide and send samples after the buyer confirms interest.