Poland’s Wine Importers are Growing in Number, Expanding Portfolios
Poland is a major European wine market which is slowly but constantly expanding and which features a diverse group of more than 700 medium and small wine importers.
Working in an ecosystem dominated by the large retail chains, the small niche importers, like DELiWINA or Vini e Affini manage to attract wine enthusiasts thanks to a very diverse offering that usually covers beverages from all over the world. Their work is far from easy as Poland’s wine on-trade, which should sustain this category of importers, represents only around 5% of the total wine sales. Still, most of the importers are optimistic about the future as they see that educating the younger generation of wine lover is proving to be a successful strategy as more and more consumers abandon stronger spirits and start to include wine in their daily rituals. They also focus on finding truly special wines in regions that are not so popular in Poland, like the New World, Greece or Croatia and creating interest for them by organizing tastings in Warsaw’s trendy bars. The results – per capita wine consumption was close to 6 litres in 2016, an almost 3 litres increase compared to 2013.
Analyzing regions, most of Poland’s wine imports (more than 60%) come from Europe’s classic wine regions – Italy, France and Spain. Imports from regional neighbours Germany, Georgia, Bulgaria, Romania or Moldova are also strong.
Poles still prefer red wine though the sweet varieties have lost some of their appeal. This is true for most ex-communist countries. The preferred price for a bottle is around 4 EUR but this is also slowly changing, as wine lovers start experimenting with more expensive varieties.
Five wine importers from Poland: Bartex – Bartol Sp. J., Adder Sp.z O.o., Dolio Vini, Sobiesław Zasada Import Win Sp. Z.o.o. and Wine 4 You Sp. Z.o.o. For a complete list of importers from Poland you can access the BestWineImporters database.