Wine importers in Romania range from specialist wine merchants to national beverage distributors. A winery should choose between them according to its price position, available volume and intended customers. Restaurant distribution, specialist retail and supermarket supply require different commercial proposals, even when one importer works across several channels.
Updated 24 September 2026. A practical guide for wineries researching Romanian buyers and preparing a first offer.
Where to start in the Romanian wine market
Define the role your wine could play in a buyer’s portfolio before presenting the estate. An internationally recognised appellation, a distinctive grape variety or a carefully priced restaurant range can each support a proposal, but they require different accounts and sales arguments. Compare your offer with the Romanian and imported wines already on the buyer’s list.
The companies below illustrate the breadth of the market: Wine Point and Vinimondo focus on wine, while BDG Import combines wine with a wider beverage portfolio and multiple distribution channels. For a small winery, the key question is how much attention the relevant sales team can give the range. For a larger producer, repeat-order capacity and account coverage may carry more weight.
Avoid treating a rise in import value as proof of growth in every price segment. Compare like-for-like product categories, years and measures before using market data in an export decision. Our guide to choosing wine export markets provides a framework for comparing Romania with neighbouring opportunities.
Examples of wine importers and distributors in Romania
| Company | Business profile | What a winery should assess |
|---|---|---|
| Wine Point | Wine importer and specialist merchant with European and New World producers, premium wines and restaurant-oriented services. | Assess portfolio overlap, relevant restaurant accounts and how an opening selection would be introduced. |
| Vinimondo | Premium wine importer serving private customers and hospitality, with national coverage and wine-list consultancy. | Match the proposed wines to the buyer’s price architecture and hospitality requirements. |
| BDG Import | Premium beverage importer with wine, Champagne and sparkling wine alongside spirits; distribution reaches retail and hospitality through several routes. | Confirm the wine category’s priorities, direct buying contact and the volume and support expected from a supplier. |
Sources: official company information linked above, reviewed 24 September 2026. These examples illustrate buying models rather than a ranking. Discuss current supplier opportunities with the relevant buyer before sending samples.
Select a channel before selecting a partner
Specialist retail and premium hospitality
Start with a small, coherent range that a sales representative or sommelier can explain. Supply technical information, food pairing guidance and the reason each wine earns its place on a list. Ask whether the buyer needs a dependable by-the-glass wine, a premium bottle listing or an allocation for specialist customers. These are different buying briefs.
Broader beverage distribution
A large beverage portfolio can provide access to varied customers, but the winery still needs a clear owner for its brand. Establish who will manage the launch and how wine sales are supported alongside other drinks. Discuss account targets, stockholding and reorder expectations before agreeing annual volumes.
National retail
Prepare for a discussion about consistent supply, packaging, promotional funding and stock risk. Identify the organisation that negotiates listings and the entity that buys and invoices the wine. A distributor’s geographic reach does not automatically mean access to the retailer you want.
Romanian pricing and packaging preparation
Work backwards from an intended shelf or restaurant purchase price in Romanian lei. The calculation should cover transport, handling, applicable taxes, distribution margins and any agreed launch support. State your export currency, quotation validity and minimum order. Clarify who carries exchange-rate risk if the wine is quoted in euros but sold locally in lei.
Packaging preparation also needs an early conversation. Romania’s deposit-return system, SGR, creates responsibilities for businesses placing covered beverage packaging on the market, including through imports and intra-EU purchases. The RetuRO producer and importer guidance explains the relevant registration roles, while its packaging registry instructions address barcodes and the SGR logo.
Before approving artwork or a delivery date, agree who will handle the applicable registrations, packaging information, label checks and associated costs. Have the importer confirm the treatment of each bottle format and product. This avoids building a launch timetable around packaging that still needs changes.
Questions to ask a Romanian wine buyer
- Which customers and price bands would the proposed wines serve?
- Which competing wineries already occupy that position in the portfolio?
- Who buys the wine, holds the stock and manages distribution?
- What packaging, labelling and shipment preparation must be completed before the first delivery?
- What opening order, account plan and reorder review would justify a longer commitment?
Use our importer qualification checklist before shipping samples. Once the fit is clear, adapt our buyer outreach templates to the company’s specific portfolio.
Find Romanian buyers that fit your winery
Request a BestWineImporters demo to review the available Romanian importer and distributor coverage. Tell our team your origin, export price range, production availability and whether you are targeting restaurants, specialist shops or wider retail. This makes the discussion relevant to your export plan.
Compare related export markets
When comparing nearby export markets, assess local portfolios and distribution coverage using the Bulgaria wine importer guide and the Hungary wine importer guide. Qualify buyers, territory and commercial terms separately for each market.
Frequently asked questions
What is the best type of Romanian importer for a small winery?
A focused wine specialist may suit a limited range, provided its customers and price bands match your offer. Evaluate the proposed sales plan and available attention rather than choosing by company size alone.
Can a foreign winery approach Romanian retailers directly?
It can explore direct buying, but should establish who handles purchasing, local stock, packaging obligations and delivery. Some routes involve an importer or distributor.
What should I send in an initial buyer email?
Send a short portfolio-fit explanation, two or three relevant wines, export prices, availability and your proposed next step. Agree the tasting brief before sending samples.