Wine importers in Colombia range from specialist estate-wine businesses to distributors with broader wine and spirits portfolios. For an exporting winery, choosing a partner means matching origin, price and available volume with a specific customer base. Start with the cities and channels you can support, then confirm the importer’s purchasing role, registration responsibilities and launch plan.

Company profiles updated 28 September 2026. A practical guide for wineries researching Colombian buyers and preparing market entry.

Assess the opportunity by portfolio and channel

The buyers below illustrate different combinations of importing, wholesale, distribution and retail. Marpico, for example, imports wines and spirits from multiple origins. Each model calls for a specific proposal: a focused estate selection, a range with repeatable volume, or a brand that complements a wider drinks portfolio.

Review competing producers and price bands before making contact. Explain the role your wines could play: a missing appellation, a restaurant-friendly style, or a clear price step within an existing category. Avoid assuming that a buyer needs another producer simply because it already sells wines from your country.

Use market statistics carefully. Imported value, litres and retail revenue measure different things, and an increase in one does not establish growth in every segment. For a winery, buyer-level evidence matters: intended accounts, realistic opening quantities and the ability to reorder. Our wine export market selection guide helps compare Colombia with other export priorities.

10 wine importers in Colombia to research

These 10 importers illustrate wine-focused and broader drinks businesses. Confirm the legal buyer, registration responsibilities and active city-by-city account coverage rather than equating a company base with national distribution.

DLK Importaciones

DLK combines importing, distribution and wholesale with online sales from Bogotá. Its categories include wine, sparkling wine and spirits.

Before approaching: Identify the relevant portfolio buyer and the customer segment and regional route for the proposed wines.

Website: dlkimportaciones.com

Marpico Vinos y Licores

Marpico is a Bogotá-based wine and spirits importer representing international brands, with wines from South American, European and other producing countries. Its database activities also include retail.

Before approaching: Check competing estates, the responsible regional sales team and the support required for the range.

Website: marpicovinos.com

Vinos de la Corte

Vinos de la Corte combines importing and distribution with retail activity from Bogotá. Its categories include wine, sparkling wine and spirits.

Before approaching: Separate own-retail opportunities from wider distribution and agree the intended launch cities.

Website: vincorte.com

Vinpar

Vinpar imports and distributes from Bogotá and also operates online sales. Its categories include wine and spirits.

Before approaching: Clarify the wine category remit and how a new estate would be introduced to suitable accounts.

Website: vinpar.com.co

Vinzeta

Vinzeta is a Bogotá-based importer and distributor with online sales. Its categories include still and sparkling wine.

Before approaching: Review portfolio overlap and agree a focused selection, target prices and replenishment plan.

Website: vinzeta.com.co

Maestri Milano

Maestri Milano combines importing and distribution with retail and online sales from Bogotá. Its categories include wine, sparkling wine and spirits.

Before approaching: Check the current sourcing focus and agree the channel and customer proposition before offering samples.

Website: maestri.com.co

Roldan Gourmet

Roldan Gourmet is a Medellín-based importer and distributor with online sales. Its categories include still and sparkling wine.

Before approaching: Confirm active regional accounts and the practical sales support for the proposed estate.

Website: roldangourmet.com

Vinal Colombia

Vinal Colombia combines wine importing, distribution and wholesale with retail and online sales from Bogotá.

Before approaching: Agree which sales channel would lead the launch and how stock and pricing would be coordinated.

Website: vinal.co

Cavas Wine & Food Trade

Cavas is a Bogotá-based importer with retail and online sales. Its categories include still and sparkling wine.

Before approaching: Assess the intended retail position and the customer education needed for an unfamiliar origin.

Website: cavas.com.co

La Cave de Compères

La Cave de Compères imports and distributes from Bogotá. Its categories include still and sparkling wine.

Before approaching: Compare estate and style fit, then establish the first target accounts and a commercially viable opening order.

Website: lacavedescomperes.com

Company-level facts: BestWineImporters database records reviewed 28 September 2026. These examples illustrate business models, not a ranking or a list of open buying requirements. Locations identify company bases rather than sales territories. Product categories are not necessarily exhaustive. The qualification points are editorial guidance rather than statements of buyer requirements.

Find importers that match your wines. Request a demo tailored to your origins, price range and target channels.

Build a city and channel plan

Bogotá, Medellín and other target cities

Ask where the importer has active customers and salespeople, rather than relying on a promise of national delivery. For each launch city, identify the relevant account types, intended price band and replenishment arrangements. Evaluate expansion to further cities after the opening range has produced useful sales and reorder evidence.

Restaurants, hotels and specialist retail

A hospitality offer should distinguish by-the-glass wines from premium bottle-list placements. Establish who presents the wines, supports staff and follows up with accounts. In specialist shops, provide a concise explanation of origin, style and value that staff can use with customers. Discuss seasonal demand separately for any proposed tourism-dependent accounts.

Supermarkets and broader distribution

Confirm who negotiates the listing, who purchases and holds the stock, and which promotional costs fall to the winery. Ask about delivery requirements, payment timing and responsibility for unsold inventory. A distributor’s size alone does not establish access to a particular retailer.

Prepare INVIMA and import responsibilities early

INVIMA’s alcoholic-beverage guidance explains the sanitary registration requirements and the imported-wine process, including the VUCE import step and sanitary inspection. It also addresses label warnings and changes to the importer named in a registration.

Before committing to a launch date, agree who will hold and manage the relevant registration, prepare the application, pay the fees and obtain the winery’s supporting documents. Establish how changes of importer or product will be handled. Have the local partner confirm the applicable procedure for each wine and approve the label information before printing or dispatch.

Samples also need an agreed import route. Ask the recipient to confirm the documents and any authorisation needed for the proposed tasting shipment; do not assume that a small parcel can be sent using the same process as ordinary non-alcoholic samples.

Calculate a Colombian delivered price

Build the calculation back from the intended selling price in Colombian pesos. Include freight, insurance, handling, applicable customs duties, consumption tax, VAT and trading margins. If quoting in euros or US dollars, state the quotation’s validity and agree how currency changes will be managed.

A trade agreement does not by itself establish the duty payable on every shipment. Have the importer or customs adviser confirm the tariff classification, origin requirements and applicable preference using DIAN’s import resources. Keep customs duty separate from other taxes and commercial costs.

Regional administration also belongs in the launch plan. The Federation of Departments’ SIANCO system covers consumption-tax information, product traceability and movement processes involving departments and Bogotá. Ask the partner to confirm the registrations, declarations and movement documentation applicable to the territories it will serve.

Qualify a Colombian buyer before sending samples

1. Confirm the role: identify the importing entity, purchasing contact and any downstream distributors.
2. Test portfolio fit: compare origin, style and price with existing wines.
3. Map coverage: establish the launch cities, customer channels and responsible salespeople.
4. Agree preparation: assign registration, label, sample and shipment responsibilities.
5. Define the commercial test: agree opening stock, payment terms, target accounts and a review before wider exclusivity.

Use our importer qualification checklist and wine buyer outreach templates to prepare a focused approach. Include technical sheets, vintage, available volume, case and pallet details, and realistic replenishment lead times.

Build your Colombian buyer shortlist

Request a BestWineImporters demo to review the available Colombian importer and distributor coverage. Tell our team your origin, export price range, annual availability and preferred cities or channels so the discussion centres on buyers relevant to your winery.

Compare related export markets

For a Latin American buyer shortlist, compare city coverage, importer models and launch preparation with the Brazil wine importer guide and the Mexico wine importer guide. Qualify buyers, territory and commercial terms separately for each market.

Frequently asked questions

How do I find the right wine importer in Colombia?

Shortlist buyers whose portfolios, prices and customer channels fit your wines. Confirm purchasing responsibility and an achievable city-level sales plan before sending samples.

Does a trade agreement make importing wine tax-free?

No. Any customs preference depends on the product and applicable origin rules, while other taxes and costs must be assessed separately.

What should be agreed before the first commercial shipment?

Confirm the registration and import arrangements, approved labels, delivered-cost calculation, payment terms, stock responsibilities and launch accounts. Set a review point to assess repeat demand.